Tag Archives: cpm

I read with great interest this piece on a new media buying and planning system developed by Microsoft and Interpublic.  The Media Operations Management System, or MOMS for short, is supposed to it would “re-invent” the way Interpublic agencies and clients plan and buy their media.  As we all know, I’m all in favor of using technology to make our lives easier.  However, I wonder if this is really an advance. Continue reading →