Tag Archives: business

What Looks Good

Produce Stand

Image by vgm8383 via Flickr

For today’s Foodie Friday Fun, I want to talk a bit about shopping. I don’t know how you shop for food but I generally don’t go with a list. Oh sure, at my age I write a bunch of stuff down so I don’t forget things that I need to buy but they tend to be the non-food items or staples for the pantry.  The menu is generally dependent on what looks good.  Of course I have a vague idea of what I want but I’m rarely married to a menu.  This drives the other shopper in the house (to whom I really am married) crazy, especially when she’s the one going to the store and the meal instructions are “buy what looks good.”

 

Of course, you just know that there’s a business point lurking in here… Continue reading

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Filed under food, Helpful Hints

We’re All Yentas

This post has nothing to do with Barbra Streisand movies or characters in musicals. It has to do with us, or at least most of us. We’re yentas. In fact, we’re in the golden age of yentas and that can be a very good thing if you’re a marketer who embraces it.
My grandmother used the term in the sense I mean it: a gossip. Oh sure, she had old women in mind when she’d proclaim someone to be one but today age has nothing to do with it. The more common marketing term might be brand advocate or influencer but to me it’s all the same thing and if you’ll stay with me a minute, I can explain. Continue reading

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Filed under digital media

Faulty Assumptions

Birthday cake

Image via Wikipedia

I was wandering the Hallmark aisle this morning in search of an appropriate canned sentiment to give to the Mrs. in honor of her birthday. Unlike many holidays which seem to have been created specifically for Hallmark and various retail segments, I celebrate birthdays, especially those other than my own.
As I was sorting out the card options, I heard a phone ring. Actually, it didn’t “ring” in the traditional sense; it played. MC Hammer, to be specific. His 1990 hit “Can’t Touch This.”  And that’s when the business point hit me. Continue reading

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Filed under Helpful Hints, Thinking Aloud