Tag Archives: business thinking

April 3, 2012 · 9:15 am

When Does An Offer Of Help Constitute A Bribe?

I’ve been wrestling with something over the last 24 hours and I’m hoping you all might have some thoughts on the matter.  As I’ve mentioned before, as someone who blogs on a regular basis, I get offers from various folks almost every day.  These offers are interview opportunities, review copies of books, maybe the odd report here or there, and I’m usually happy to hear about them.  It may not seem like it, but coming up with content for the screed can be a challenge!

Bribe Deutsch: Bestechung Suomi: Lahjus Русски...

(Photo credit: Wikipedia)

Anyway, yesterday I received an offer from a publicist to interview an author and/or to get a copy of the author’s new book.  Nothing unusual there.  What followed in the email, however, is what’s giving me pause:

In exchange for your help, we’re also happy to help you in any way we can – from blogging about you, sending traffic your way or even getting you linked into our affiliate program to make you a few bucks.

As an author myself, I’m always looking to grow the readership of this blog (and I hope you tell folks to check it out when you can!), so an offer of traffic or publicity or some cash based on book sales are things which are appealing.  On the surface, this is something that’s just a “you help me out, here is how I can help you” exchange that goes on in business all the time.  So let me explain why I’m troubled.

There’s a statement on the PR firm‘s website which says they always act with honesty and integrity and never compromise the truth. They also stick to “white hat” marketing tactics, never trying anything that could comprise a client’s image or brand.  Very commendable, so why does the above offer feel smarmy?  In my mind, it feels like a bribe – write about our client and we’ll do what we can for you.  Maybe it’s because everything is conditioned on me publicizing their client instead of a “we love your blog, we’re going to publicize it and by the way, you might be interested in this other person with whom we’re working.”  Of course, one had to wonder what happens when 20 or 30 of these offers are accepted – how much linking and writing can they really do?  How many book sales would it take to generate meaningful cash, or even enough for a trip to the movies?

I turned them down, mostly because the author’s expertise doesn’t really match the focus of this blog.  I probably could have found an area of the author’s expertise to fit but there was the other issue of why I was speaking to her in the first place.  While this isn’t the first time I’ve received offers for stuff beyond the interview opportunity or review copy of a book, it is one of the most blatant.  So what do you think?  Am I being too critical or do you think this steps over the ethical line?

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March 30, 2012 · 8:56 am

Cooking Tips For Business

We’ll end the week with our usual food-centric piece.  Today, I want to direct you to a piece by Food Network Magazine – the 100 Greatest Cooking Tips Of All Time.  While the list is far from exhaustive, it’s pretty good.  Many of them revolve around a few themes and many of those themes have application in business.

The first one comes from Marcus Samuelsson:

If you’re cooking for someone important — whether it’s your boss or a date — never try a new recipe and a new ingredient at the same time.

Well, I haven’t cooked for a date in a very long time, but I have presented to new clients, and I definitely see the application of this principle.  When it’s important to put your best foot forward, it’s not the time to experiment.  Stick to what you know works – there will be curve-balls aplenty even under the best conditions.  Your job is to reduce them to a manageable number.

Next is something I was taught to do many years ago by an Italian grandmother and comes from Chef Issac Becker:

When making meatballs or meatloaf, you need to know how the mixture tastes before you cook it. Make a little patty and fry it in a pan like a mini hamburger. Then you can taste it and adjust the seasoning.

At the risk of singing one of my familiar refrains, this is all about feedback.  Analytics.  Measurement.  Tasting as you go (to paraphrase Chef Anne Burrell‘s tip) is how you keep a business on track.  If something is off, you need to adjust the seasoning (or the plan) and you can’t know that unless you taste.  Otherwise, the dish (and the deal) can turn out inedible.

Finally, the value of planning from Chef John Besh:

Take the time to actually read recipes through before you begin.

and Chef Gabrielle Hamilton

Organize yourself. Write a prep list and break that list down into what may seem like ridiculously small parcels, like “grate cheese” and “grind pepper” and “pull out plates.” You will see that a “simple meal” actually has more than 40 steps. If even 10 of those steps require 10 minutes each and another 10 of those steps take 5 minutes each, you’re going to need two and a half hours of prep time. (And that doesn’t include phone calls, bathroom breaks and changing the radio station!) Write down the steps and then cross them off.

One of my great culinary joys is getting a four course meal on the table for 20 people at exactly the time the Mrs. informs me dinner is to be served to the guests.  That can’t happen without thoughtful and careful planning.  Then again, that project is much simpler than many of the business tasks we all face.  I’m surprised at how little planning goes into many of the most complex tasks.  Failure to think a project through to completion, to break it down into the component steps and to plan accordingly, is one of the great causes of failure.  It leads to cost overruns and shortages of time.

What’s your favorite cooking tip?  How does it apply to work outside of the kitchen?

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March 27, 2012 · 9:10 am

Out Of My Head

I saw my niece in a production of Sondheim‘s “Into The Woods” over the weekend.  It’s the same show my eldest daughter was in 10 years ago.  Both productions were terrific but different enough to show how one can take the same general concept and insert your own vision to transform it.

Into the Woods

Into the Woods (Image via RottenTomatoes.com)

One thing wasn’t different, however: the music.  The score is wonderful and contains, in my opinion, some of Sondheim’s best work, and the plot is a mash-up of several fairy tales such as Cinderella, Little Red Riding Hood, and Jack and the Beanstalk.

So here I am well after I’ve left the theater and I can’t get the songs out of my head.  My musical tastes are definitely NOT Broadway score focused and yet these are the only tunes popping into my brain several days later.  Which of course is the point.

We should all be trying to create things that consumers and business partners can’t get out of their heads, whether it’s a game that people can’t stop playing, a show that creates massive sharing and grows organically, or a book that readers can’t put down.  We’ve all seen lines for new movies but what about the lines where people are going back to see the film several times?  How many people are on their third or fourth iPhone?  Lots of people post about their obsessions – it’s practically a default category on Pinterest.  How much is what you’ve created there?

The Electric Light Orchestra had a hit with the song “Can’t Get It Out Of My Head“.  Keep that in your head as you work today – like Sondheim, create something that burrows into people’s brains!

Midnight on the water
I saw the ocean’s daughter
Walking on a wave’s chicane she came
Staring as she called my name
And I can’t get it out of my head
No, I can’t get it out of my head…

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