I saw my niece in a production of Sondheim‘s “Into The Woods” over the weekend. It’s the same show my eldest daughter was in 10 years ago. Both productions were terrific but different enough to show how one can take the same general concept and insert your own vision to transform it.
One thing wasn’t different, however: the music. The score is wonderful and contains, in my opinion, some of Sondheim’s best work, and the plot is a mash-up of several fairy tales such as Cinderella, Little Red Riding Hood, and Jack and the Beanstalk.
So here I am well after I’ve left the theater and I can’t get the songs out of my head. My musical tastes are definitely NOT Broadway score focused and yet these are the only tunes popping into my brain several days later. Which of course is the point.
We should all be trying to create things that consumers and business partners can’t get out of their heads, whether it’s a game that people can’t stop playing, a show that creates massive sharing and grows organically, or a book that readers can’t put down. We’ve all seen lines for new movies but what about the lines where people are going back to see the film several times? How many people are on their third or fourth iPhone? Lots of people post about their obsessions – it’s practically a default category on Pinterest. How much is what you’ve created there?
Midnight on the water
I saw the ocean’s daughter
Walking on a wave’s chicane she came
Staring as she called my name
And I can’t get it out of my head
No, I can’t get it out of my head…