Tag Archives: business thinking

Remoulade

Foodie Friday Fun time! Today our topic is a sauce many of you have had with crab cakes, french fries, cold beef filet, or many other dishes called remoulade. Other than spelling, and the fact that it’s good, that’s about where the agreement ends.

Français : Sauce rémoulade faite sans mayonnaise

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I was chatting with a dear friend and fellow cook on the topic (we had dined at a place with excellent remoulade years ago and were trying to figure it out) and realized that we didn’t even know where to start.  Unlike many dishes, remoulade is a bit of a chameleon, changing itself based on its enviroment.

Cajun remoulade is different from French, which varies from Belgian.  Is it mayonnaise-based or more of an aioli (I know – splitting hairs bit still…)? Is there ketchup in it or not? Anchovies? Do we use French cornichons or a dill pickle? Capers – in or out (is that a master’s thesis topic or what)?  In fact, maybe it’s more of a condiment than a sauce?  Tell a cook to make a remoulade and you’ll get one of several things, each of which is “right” based on the cook’s background.  It’s unlike one of the “mother sauces” which are very specific. Which is the business point.

Most business issues are like remoulade – there is more than one right answer.  As my friend said, “there are so many different ways and you don’t know which one is right for the job, maybe you should just give them a list of options and let them pick the one that suits their needs the best.”  Good advice for consultants like me and other business folks like you.  What can hamper our business success is thinking that there is just ONE way to accomplish the goal.  We need to focus on “a” right answer, not “the.”

We haven’t quite deduced how this restaurant made their remoulade – they’re out of business now so we can’t go back and ask – but we’ll keep trying.  What we do know is that their answer to the remoulade question was unique and worked for them with their food.  That’s just like the answers to most of your business questions are.  You with me?

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Death Or Chichi?

There is an old joke about three missionaries who are captured by a warrior tribe.  The chief gives the first two missionaries a choice – death or chichi.  Not wanting to die, each chooses chichi which involves all kinds of physical abuse.  The third missionary chooses death.  The chief smiles and says “DEATH!  But first, chichi!”

Harris Interactive

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I thought of this when I read a piece in the Marketing Daily about a recent Harris study:

According to a recent Harris poll of more than 2,000 adults, nearly two-thirds (63%) said they would prefer to sit next to a crying baby than a smelly adult.

“It’s not like either is preferable,” Regina Corso, senior vice president at Harris, tells Marketing Daily. “No one likes the crying baby, but you can understand it’s not the baby’s fault.”

Like the missionaries, neither choice is a particularly good one.  However, there is a lesson in the study and it’s really not about the fact that the baby isn’t at fault.  It’s about the consumer being in control.  The sound of a noisy baby is easy to deal with – noise-cancelling headphones and a little music can fix the issue pretty quickly. A smelly adult is out of your control and is not something you’re going to mask.  Spraying air-freshener on a plane isn’t really an option (assuming you carry air freshener) and is possibly just as disruptive to your neighbors as the stench is to you.

Let’s visit the thought again.  Consumers want to be in control almost more than any other demand they make of your business.   They already control the brand image via social and other media and are comfortable with less than optimal choices as long as they are the ones making the decision.  The days of imposing your will on consumers are long gone.  You with me?

 

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Dylan On Managing

I said a couple of weeks ago I was going to try to incorporate more music into the screed.  Today I thought I’d bring in one of my favorite artists who is also (apparently) a management guru to answer a question:  Is managing a business and other people an art or a science?

English: Bob Dylan performing in Rotterdam, Ju...

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I suspect it’s some of both. There are data points and studies over time which point towards the scientific method: we tested a theory and this is what we found. There are scientific journals devoted to management which report on best practices and help managers to operate in a sound manner. Science at its best.

I happen to lean the other way, and it’s because of a quote from that great businessperson Bob Dylan:

“The highest purpose of art is to inspire. What else can you do? What else can you do for anyone but to inspire them?”

I believe that’s how one manages as well.  Businesses can be inspirational and I’ve worked for people who have been as well.  This notion is a lot more obvious when we’re talking about motivating and guiding a staff.  Sure, sometimes we have to use “scientific” methods to make that inspiration real, but I’ve found over the years that the best moments happen when we just stand at the head of the line and pull the folks behind you along via inspiration.  It’s art.

Many businesses are becoming involved in the Corporate Social Responsibility movement – giving back to the communities and people who support them and taking responsibility for the company’s effects on the environment and impact on social welfare.  That can be inspirational as well (assuming it’s not faked) and done well it’s art too.

Where do you come out on this?  Art or science?  While there is no “right” answer, do you think trying to inspire is part of a corporate credo?

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