Tag Archives: Business and Economy

Living Your Life Loving Chaos

I heard someone discussing chaos theory the other day. Uncertain as to exactly what they were describing, my natural curiosity took over and I did a little poking around so I could understand the term a little better. What I learned is a great place to start the week and the second half of the year.

I suspect that most of you aren’t mathematicians. In fact, I’m pretty sure most of you didn’t go on to study advanced math much beyond high school (I sure didn’t and even remembering what I did study makes my head hurt). As it turns out, chaos theory is a branch of fractal math that describes business pretty well:

Chaos is the science of surprises, of the nonlinear and the unpredictable. It teaches us to expect the unexpected. While most traditional science deals with supposedly predictable phenomena like gravity, electricity, or chemical reactions, Chaos Theory deals with nonlinear things that are effectively impossible to predict or control.

Doesn’t that sound like the business lives we lead? The nice part of it is that within chaos there is order. Patterns emerge over time. Business is a series of interconnected, complex systems. When there are that many moving, independent pieces, predicting how each one will behave, or even how they MIGHT behave, is impossible. We can’t spend our time focused solely on predicting those behaviors. Our time is better spent in understanding where patterns come from and what they are as order emerges.

I think the most important line in the quote above for us as businesspeople is the last – things that are impossible to predict or control. We need to live our business lives embracing that uncertainty and not getting outraged when some unpredictable event intervenes. We can’t know everything although we can try to be prepared for anything. We need to embrace the chaos of business and to look for patterns. Those who will win will be the ones that find them first. You?

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Filed under Thinking Aloud

Domo Arigato, Mr. Roboto

English: pizza) Polski: pizza

(Photo credit: Wikipedia)

I know what you’re thinking. Why does the Foodie Friday post have a song lyric as a title? Well, that’s the song that popped into my head as I read a piece about Zume Pizza, a food delivery startup.  The Ad Age article begins with this:

In the back kitchen of Mountain View’s newest pizzeria, Marta works tirelessly, spreading marinara sauce on uncooked pies. She doesn’t complain, takes no breaks, and has never needed a sick day. She works for free. Marta is one of two robots working at Zume Pizza, a secretive food delivery startup trying to make a more profitable pizza through machines. It’s also created special delivery trucks that will finish cooking pizzas during the journey to hungry customers…

Ouch.  Putting aside yet another human or three being replaced by a machine, I have other issues with this which are captured nicely in the Styx song:

The problem’s plain to see, too much technology
Machines to save our lives. Machines dehumanize.

Business needs to be about people.  When I eat, I want to taste the cook’s soul. I like the imperfections and that my pizza is different from how it will be the next time I order it. I enjoy personal service and the quirks of every individual with whom I deal no matter what the business. We need to be responsive to each customer in a human way. It’s why customer service agents reading from a script are just as bad as automated menu trees in my book. Who doesn’t prefer speaking with an unscripted human?

Do I think the hungry stoner calling for a pizza at midnight cares? Nope, and I suspect this startup will do well. I guess this is just the cranky old guy in me bemoaning yet another little bit of dehumanization in business. It’s right up there with programmatic media buying and selling and push-button espresso makers. Let’s stay human, people. Less efficient? You bet, but gloriously personable. You in?

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Filed under food, Huh?, Reality checks

You Need To Own It

Since today is something called “Social Media Day” (when is it not?), I’d be remiss if I wrote about something other than a big topic in social media. Depending on your perspective, Facebook announced something yesterday that will either have you jumping for joy or throwing your hands up in frustration. As they put it in their announcement:

Facebook logo Español: Logotipo de Facebook Fr...

(Photo credit: Wikipedia)

We’ve heard from our community that people are still worried about missing important updates from the friends they care about. For people with many connections this is particularly important, as there are a lot of stories for them to see each day. So we are updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your News Feed.

Can’t get enough of those pet pictures, I know.  But if you’re a publisher who has carefully cultivated a Facebook community over the last few years, this is really bad news. It decreases the likelihood that your audience will see your posts. When Facebook has become the source of a significant portion of your traffic (research says in the 40% range for many publishers), that’s not good. As an aside, there is more good information on this here.

Of course, the cynic in me wants to remind you that one can always purchase traffic from Facebook via ads and that despite Facebook’s statements that this is only to serve users who want to see those pet photos, it’s really a move to generate more ad activity. That’s fine. Facebook is there to serve its shareholders and it’s a business.

What this should also serve to do is to remind us that we need to own the audience and the platform. We can’t rely on third parties such as Facebook or Google to keep our communities (and content) front and center.  History tells us that the rules will change and that those platforms will come and go (Friendster, MySpace). Your community isn’t a bunch of bedouins who will decamp and follow you anywhere.

I’m always amused when a client asks if they should invest less on their own website and more on building a presence on third parties. You can guess my answer: own it! Do you?

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Filed under Consulting, digital media