Tag Archives: advertising

Change or Die

Image representing The New York Times as depic...

There is a study out this morning from the Newspaper Association of America that speaks to the growth of newspaper web sites.  The study, conducted by Nielsen, shows that just over 40% of Internet users (based on the numbers I’d say they mean US only) visited a newspaper web site in the third quarter, up almost 16% from the prior year.  To which I say – well DUH! Continue reading

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The Brand

Maureen Dowd wrote something today that made me think of a good business lesson.  I know – no politics!  But this quote got me thinking: Continue reading

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You’re Afraid Of…What?

Change is a bogeyman.  Change is, in many peoples’ eyes, a circle of Hell even Dante couldn’t fathom.   Business models are crumbling.  For years, the print business thought of advertising as gravy because the subscription revenue was so lucrative.  Charge for the content – what people will pay for it covers the cost of distribution.  Things were going along quite well.  Until they changed. Oh yeah – it gets better

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Filed under Reality checks, Thinking Aloud