Image by Getty Images via @daylife
As I read my daily emails from Groupon, LivingSocial, and a couple of other daily deal sites, I started thinking once again about the wisdom of these things. Not so much from a consumer perspective because, frankly, anything that saves me money is OK in my book. From a business perspective, however, there are a number of on-going questions about which there’s a lot of conflicting information. Let’s lay some of it out and get your perspective. Continue reading
Filed under Thinking Aloud
Another report of marketing brilliance (sarcasm alert) from the digital world. This time it’s a report that ad networks are continuing to track users who opt out based on the flimsiest of reasoning. As a consumer, I’m not surprised and not pleased. As a person who works in digital marketing, I’m appalled since this is exactly the sort of behavior that leads to more rules and less innovation. It puts an entire industry in a bad light even though it’s a few bad apples and not everyone. But I’ll lay out the fact and let you decide if I’m overreacting. Continue reading
Filed under digital media
Image via Wikipedia
I was wandering the Hallmark aisle this morning in search of an appropriate canned sentiment to give to the Mrs. in honor of her birthday. Unlike many holidays which seem to have been created specifically for Hallmark and various retail segments, I celebrate birthdays, especially those other than my own.
As I was sorting out the card options, I heard a phone ring. Actually, it didn’t “ring” in the traditional sense; it played. MC Hammer, to be specific. His 1990 hit “Can’t Touch This.” And that’s when the business point hit me. Continue reading
Filed under Helpful Hints, Thinking Aloud
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