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One would think that as media gets more specific and measurable they’d get more efficient as well. One would think, but one might just be way off the mark. I say this after reading the results of the latest Harte-Hanks study on email. More details in a minute but while companies seem to be doing a better job of getting their messages delivered to their intended recipients, those recipients seem to read them far less often and aren’t reacting as conversions either. In my mind, this is just throwing it up against the wall to see what sticks, but let’s see what you think. Continue reading
Consult Keith 