Don’t Ask, Don’t Tell

Over the holidays a survey was released about how we interact with our doctors.

English: A female doctor examines a child.

(Photo credit: Wikipedia)

I’ll tell you what it said with a grain of salt since the folks underwriting the survey are from a medical information web service.  They’re a kind of online chat service except the person on the other end is a medical professional.  Why is something like that needed?  Well, according to the survey:

Nearly two-thirds (65 percent) of respondents have avoided going to a doctor in favor of searching online for medical information on at least one occasion. Americans are bringing their medical questions online for a variety of reasons, with insurance-related concerns, embarrassment, and the fear of discovering a pre-existing condition high on the list.

Not surprisingly, many people don’t go because they lack health insurance or because even with insurance it’s an expensive visit. But a very large number don’t want to ask their questions of a medical professional because those questions are about uncomfortable topics – sex, drug use, etc.  They also admitted lying to the doctor about alcohol use, poor diet, or lack of exercise.  Obviously not asking about something or giving bad information because it makes you uncomfortable can have serious ramifications later on.  Which is exactly the business point.

How many managers ignore symptoms in their own organizations because what they see makes them uncomfortable?  How many of us feel that something is not quite right but don’t take the opportunity of a staff meeting to discuss the symptoms?  Some of the thinking is probably akin to that of people and their physicians:  we are afraid to find out the truth or the discussion itself just makes us uncomfortable.  Most of the time when we do summon the courage to ask the doc about what’s going on it’s nothing.  I suspect the same is true about business – we don’t have complete information about what we’re seeing and a bit more knowledge can ease our fears.  However, sometimes something really is wrong, and just as in a medical situation, catching it early is a lot better than waiting until it’s too late and not much can be done.

“Don’t ask, don’t tell” isn’t a way to handle your health or your business.  An open, honest relationship with your doctor and your business team keeps everyone healthy.  You agree?

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Seeds

For our Foodie Friday Fun today, let’s spend a moment on seeds.

Sunflower seeds

Sunflower seeds (Photo credit: Wikipedia)

I realize that seeds probably aren’t the first thing on your radar screen when you’re contemplating snack foods.  Too bad.  Seeds are nutrient-dense and are filled with phytosterols, these things in plants that are as effective as many of the prescription drugs a lot of folks are taking to lower cholesterol.   I’m a fan – pumpkin seeds are the best thing in my book about carving those gourds around Halloween, and no baseball player has gone through their career without chomping in a bunch of sunflower seeds at some point.  I’m not sure many of them think about how they’re full of antioxidants to protect against UV damage from playing ball in the sun, however.  I also don’t think many of us consider hummus as ground sesame seeds (well, the tahini used to make hummus is exactly that) and we tend to throw seeds from fruits such as papaya away when in actuality they’re really good for us.

Here’s the thing about eating seeds – they can, in some cases, be a lot of work.  After all, pumpkin seeds (if you’re making them yourself) need to be extracted, cleaned off, roasted and seasoned.  Sunflower seeds have to be extracted from their hard, inedible shell.  Maybe that extra bit of business to get them ready is why I find them so satisfying to eat.

The business point is pretty straightforward.  As managers we tend to focus on the fully developed plants when in fact the seeds might be better for us.  I focus a lot on potential when I’m hiring or promoting, and that’s not just on junior people.  I’m looking to see if there’s a seed somewhere that might even be better than the plant I’m seeing.  It’s not jut solving the immediate need (hunger) but looking to the future as well (health).

What seeds are you eating?

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How Educated Do Consumers Need To Be?

A piece came out yesterday that got me thinking.  The article was a write-up of a study conducted by Harris Interactive for the folks at The Search Agency and you can have a look at the results here.  The highlights are that most consumers have no clue how much of digital works from a business perspective even though they do know how to use the services:

  • 70% of U.S. online adults know how to post to a Facebook wall, but only 54% understand how Facebook makes money
  • More than one-third of U.S. online adults believe search engines sell users’ personal data to marketers
  • Nearly 29% believe that companies pay annual dues for use, while 20% believe that users pay for premium search features

That got me thinking about why that is or isn’t important.  The author of the piece thinks that “it may seem incidental, but a better understanding would produce higher engagement and conversion rates.”  She says this believing that understanding would increase participation.  I’m not so sure.  In fact, it might have just the opposite effect.  Knowing about EdgeRank and how it affects what information passes into your news feed as well as about the plethora of information Facebook has about everyone on the service could bother some folks and scare quite a few others.  Many people don’t understand that the search results they see are skewed (unless they are savvy enough to turn off the personalized results).

Here is a question for you:  do you know how your car works?  What happens when you turn on the ignition?  I can probably answer this for you – you don’t have a clue.  You do know, however, when the car is NOT working.  I think that’s the same with the digital services we use – we don’t need to know how they work as long as we know that they are, in fact, working.  That said, we probably do want to know if our cars are tracking where we’re going and how fast we’re driving (they are, by the way) and I continue to believe that privacy and data collection are big consumer issues that will continue to grow in importance as the details of those activities become more widely known.

What do you think?

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