The Same But Different

At the risk of alienating a few of you who are sick of golf-related posts, I want to tell you about a tournament in which I participated over the last three days. It inspired some business thinking as I reflected on it so I feel it appropriate to share with you. I guess I’ll see the rest of you tomorrow!

Golf Anyone?

(Photo credit: Amber B McN)

The tournament was one in which I was paired with another club member for three days. Each day we played golf but the format varied by round.  The first round was what’s known as a scramble – each player on the team hits, we pick the better shot, and both hit the next shot from there.  Rinse, repeat for 18 holes.  It’s a format that encourages thoughtful, aggressive play.  One partner hits a safe shot, the other can try something more difficult since there is no penalty for failure.

The next day was best ball.  Each partner plays their own ball, handicap strokes are deducted, and the better net score is written down for each hole.  This is basic golf.  While there is some strategy, it’s not much different from the regular game one plays all the time.

Finally, there was alternate shot.  In this format, both players tee off, the best drive is selected, and then the player that didn’t hit the chosen drive hits the next shot.  Players alternate shots from there until the ball is holed.  It is a tremendously difficult format in many ways, the biggest of which is that a bad shot forces your partner to fix your mistake.  There is a fair amount of strategic thinking if you hit two good drives.  Who should hit onto the green?   Who do we want putting?  Weak players are exposed and better players often feel helpless since they can’t display their skill while trying to recover from a partner’s miss.

The similarities with business are what struck me this morning.  The rules and conditions are ever-changing even while the basic game remains the same.  One must adapt or die.  You have to build your team so that you can play under any condition.   Teams that had done well in the first two formats posted horrific scores yesterday because one player was very good while the other was pretty bad.  Attention to the strategy appropriate for the situation is always critical in golf and more so given the changes to the rules each day.   Finally, one bad hole doesn’t kill your team nor does one bad day or quarter in business.  Maintaining a good positive attitude with the big picture in mind can deliver a trophy; staying mad about the bad hole (or quarter!) can keep the negative results coming.

We won our group (by a stroke!), mostly on the basis of delivering solid results each day.  That’s not a bad thing for any business to do.  Wouldn’t you agree?

Enhanced by Zemanta

Leave a comment

Filed under Thinking Aloud, What's Going On

Perfect Pitch

We’ve come to the end of another week and so it’s Foodie Friday time.  Today, I’m going to make up for omitting the TunesDay post last Tuesday and combine music and food (and yes, they of course lead to business).  Perfect pitch is the ability of a person to listen to a piece of music and tell you (or play) in what key the piece is written without the benefit of hearing a reference tone – a known note to which they can compare it.  In other words, it’s much easier to know that something is written in A minor if you hear a Middle C before it plays.

Graphic details the nomenclature of the musica...

(Photo credit: Wikipedia)

I think there is perfect pitch in the kitchen as well.  There are those cooks who can recreate a dish or break it down having tasted it once.  They also seem to know what the folks eating their food want on a plate.  They can “hear”  the palates of their customers perfectly.  Food is very much like music in that when a note is even slightly off it’s noticeable and off-putting.  Great cooks keep the flavors in harmony and in tune.

In both cases, having perfect pitch assures that the harmonies are tight.  The Beach Boys or Crosby, Stills, and Nash are perfect examples.  The harmonious mix of flavors in a well-executed braise is another.  The overtones – harmonics that surround the musical or culinary compositions – resonate perfectly.  Think about Jimi Hendrix’s brilliant use of feedback (overtones, kids) and you’ll get an idea of what I mean.  Done badly, it’s just awful.  Done right, it’s a classic.

As businesspeople, most of us aren’t born with perfect pitch.  I certainly wasn’t in any of the three roles – musician, cook, or executive.  What we can do is work on having perfect relative pitch.  Once we get some sort of reference tone we can take it from there with confidence.  We need to train our ears to find that tone and then proceed keeping it in mind.  In business, that tone comes from customers.  Once we have it, we should have already trained ourselves to listen to the harmonics and make sure they’re in tune as well.

Success in music, the kitchen, and the boardroom all come from listening with a trained ear.   If we have the gift of perfect pitch, it’s an invaluable asset.  If we don’t, we need to train ourselves to mimic perfect pitch behavior based on a solid starting point and never lose sight of that reference point.  Hard to do, I know, but the rewards are worth it.   Wouldn’t you agree?

Enhanced by Zemanta

1 Comment

Filed under food, Music, Thinking Aloud

Fading To Black?

Over the last couple of years I’ve written about cord-cutting and today I have another update of sorts.  As you know, this refers to people disconnecting from a “traditional” video provider such as a cable or satellite service and using only content delivered to the via “over-the-top” services – things that sit on top of a broadband connection.  These are services such as Netflix, Hulu, Amazon Video, and others.

Here is what caught my eye:

Thirteen of largest multichannel video providers in the U.S. — about 94% of the market (94.6 million subscribers) — lost about 345,000 net additional video subscribers in 2Q 2013 — down 0.4%, according to the Durham, N.H.-based Leichtman Research Group…The top nine cable companies lost about 555,000 video subscribers in second-quarter 2013, compared to a loss of about 540,000 subscribers in the second quarter of 2012…Bruce Leichtman, president and principal analyst for Leichtman Research Group, stated: “The multichannel video industry has leveled off, with major providers losing about 0.1% of all subscribers over the past year.”

OK, so not exactly a massive disconnect.  On the other hand, the trend is accelerating by most accounts, especially among younger people.  Now let’s think about the ongoing battle between Time Warner Cable and CBS.  No matter which side you’re on, it gives people the opportunity to seek alternatives, at least with respect to CBS and Showtime programming.  Once they figure out that much of the content is available elsewhere, cutting the cord becomes more viable.

Another anecdote.  This past weekend, I wanted to watch the Solheim Cup golf matches.  The place in which we were staying didn’t get the network carrying the matches and the live streaming via YouTube was not available in the US.  Solution?  I watched on a proxy server in Europe.  Not some sort of illegal torrent – simply a proxy server so they thought I was in France.  For those of us who are a bit more technically minded (and I think anyone under 30 fits the bill), this is a form of cord cutting behavior and negates the need for anything more that a high-speed connection to watch what I want on my own schedule.

Finally, some more research from STRATA shows that none of this is going unnoticed by the marketing community:

Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the most recent quarterly survey compiled by STRATA…TV advertising still remains the top advertising medium with 44% of survey respondents saying they are more interested in advertising on TV (spot TV/cable) than any other medium. While TV is still number one, this represents the lowest level of broadcast advertising interest seen in the STRATA quarterly survey in nearly three years. Gaining steadily on TV, digital is the second most popular medium at 35%…28% feel they will have a greater spend in Digital than Traditional in 1-3 years. 27% say they don’t ever anticipate a greater spend in Digital (down 45% and the lowest percentage ever).

Ad spending is a big part of the fuel that drives these businesses (and the Time Warner/CBS dispute points out the relatively new other piece – transmission fees).  If that piece shrinks, along with viewers and subscribers, the industry is in big trouble.  As the Chinese say, “interesting times”.

Your take?

Enhanced by Zemanta

Leave a comment

Filed under digital media, Reality checks, What's Going On