August 9, 2016 · 11:48 am

Is Knowledge Power?

I’m sure you’ve heard the expression that “knowledge is power.” A version of that saying has been around for a long time, so much so that a version is found in the Bible. This is what Wikipedia says it means:

Though its meaning varies from author to author, the phrase often implies that with knowledge or education, one’s potential or abilities in life will certainly increase. Having and sharing knowledge is widely recognized as the basis for improving one’s reputation and influence, thus power. This phrase may also be used as a justification for a reluctance to share information when a person believes that withholding knowledge can deliver to that person some form of advantage. Another interpretation is that the only true power is knowledge, as everything (including any achievement) is derived from it.

We hear about “confidential information” all the time in business. The state version of that is “Top Secret.” Yet does such information exist? We humans have done a wonderful job of putting nearly all the world’s information into the hands of anyone who seeks it. We can ask our mobile devices just about any question and gain knowledge. Every confidentiality agreement I’ve ever signed always exempts information one can find “publicly available” or obtained from other sources. Those are increasingly easy to find and readily available.

Brands used to know more about their products than did consumers – how well it performed, how well priced it was for that performance versus the competition. That information was hard to obtain and so the brands had the power as they dispensed only the knowledge that wanted consumers to have. Local retailers and services used to be able to keep mediocrity a local secret. Have you tried a new restaurant win the last few years without checking out the online reviews?

Knowledge IS power, but the power had shifted to the masses. Advertising, which is how brands used to impart the knowledge they wanted consumers to have, is increasingly ignored. Consumers are educating themselves. I think brands and businesses that behave as if they know more than their customers or partners are going to lose. Do you?

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August 8, 2016 · 11:36 am

Bad Headline, Good Reminder

I missed the end of the Sprint Cup race yesterday. Not a big deal, I thought, you can read the results in the paper or online. I still have some of my old school media habits and reading the paper with breakfast is one of them, so I was little surprised to see the headline you see pictured below. After all, the only NASCAR driver named Hamilton that I know of was Bobby Hamilton, who passed away in 2007. Had F1’s Lewis Hamilton somehow entered the race and how did I not know that? And why was he driving the 11, which has a regular driver?

None of the above. As it turned out the race winner was Denny Hamlin, who competes every week in the 11 car. The headline was completely wrong. This isn’t a website either, so millions of papers aren’t going to be corrected with the press of a button. Putting aside what must be some editor’s massive embarrassment, there is something any of us in business can learn from this.

Newspapers are supposed to be trusted sources of information. While there is no doubt that the public’s trust in media generally as unbiased factual reporting sources has declined, most mainstream outlets still hold themselves to a higher standard. When mistakes happen – and they do daily – most reputable outlets correct them and call attention to the fact that they have done so, recognizing that they erred in the first place. That’s applicable to any business, as is attention to detail. Someone screwed up badly here. Knowing that it’s generally the editors who write (and certainly approve) the headlines, my money is that the fault lies there. Messing up the big things is usually obvious but it’s the lack of attention to the little things that I think irk consumers even more.

This bad headline is a good reminder. Any business loses trust when they mess up. If we’ve done a good job filling up our karmic bank accounts with our customers, we’ll be fine making these withdrawals for mistakes. Do so on a regular basis, however, and that account becomes overdrawn. That’s when our customers move on. Does that headline make sense?

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August 5, 2016 · 10:45 am

The Problem With Talking Eggs

So guess what else falls on this Foodie Friday? My birthday! Naturally, wanting to be prepared for the inevitable rush by friends and family to buy me gifts, I was rummaging around the web for more useless gadgets I could add to my kitchen. I might have found just about the most useless one of all and oddly enough, a business lesson as well.

I think you’ve probably heard of the Internet Of Things. It seems as if almost everything – your fridge, your thermostat, your dishwasher – connects to the Internet. Maybe, however, this thing (thank you, Business Insider) carries it a bit too far:

The Quirky Egg Minder solves a question as old as time itself: “Why can’t I connect my egg tray to the internet?” Made in partnership with GE, this thing syncs with your smartphone and sends you push notifications when you’re on the verge of being eggless. LED lights on the tray itself tell you which of its 14 eggs nearing their expiration date.

I don’t know about you but generally, I don’t need an app to tell me when the egg tray is almost empty. My eyes aren’t quite that bad and I can still see when there are more openings than eggs. In my mind, this is the classic solution in search of a problem. While you know I’m all for solving customers’ problems (that’s the basis for any great product, after all), we can’t create problems to match our solution. It’s actually more rampant than you might think – witness the plethora of new drugs that fix issues we didn’t know we had (and probably don’t!).

I suppose there are some folks who would buy this just to be able to show their friends that their egg supply is sound. I’m not sure that will get you on the subway or a mortgage. I’m also willing to bet that any product that creates a problem in order to solve it is walking on egg shells.

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