June 24, 2020 · 2:41 pm

A Little More Privacy

Sometimes I feel that I use this space to relay only bad news. I rage about lousy customer service and vent about idiocy in marketing. Well, not today. Nope. I have some good news, at least from a consumer perspective. Frankly, from a marketer and application developer perspective, it sucks, but that’s life, I guess.

Apple released the details about the latest version of iOS yesterday. I’m not an Apple fanboy and I don’t own an iPhone. However, I think this announcement is a big step forward in many ways. You see, this new version of iOS will offer new privacy features, including one that could make it harder for ad-tech companies to track users.

When an app that’s installed on the phone wants to track them for ad purposes, the phone will let the user know and will ask people to either allow or prohibit tracking by that app. If you choose not to have an app track you, the system won’t let the app grab the identifier for advertising (IDFA) — an alphanumeric string that allows developers to track mobile users across different apps. My Android phone has something similar but it’s really a binary yes/no choice for all apps and not set at the app level. What Apple is doing is a step forward in improving our privacy.

Needless to say, the Network Advertising Initiative criticized Apple’s move. They say that it will make life harder for app developers since it will be harder to make money via ads. They say this could lead to developers having to charge for apps or for in-app content. I realize I might not be typical, but I do pay for apps that I find useful, especially if that removes the advertising. A few bucks a year for something I regularly use is, in my way of thinking, a fair exchange of value. Tracking me without my permission and selling the data is not.

Apple did something similar to this in their Safari browser a year ago. You would expect Apple to lead the change on privacy with respect to ads because unlike Google or Microsoft, their business isn’t based in the advertising world.  Their hardware isn’t a secondary line as it is with others. Is this going to have others doing the same? Maybe not, but since third-party cookies have disappeared and now tracking is more difficult on a significant portion of the installed mobile base, other changes in how privacy in the ad business works are sure to follow. Stay tuned!

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June 19, 2020 · 3:39 pm

Egg Creams

Foodie Friday! Unless you grew up in the New York area, you probably have no idea what an egg cream is. I suspect you might even have to be of a certain age to know. No, it has nothing to do with those eggs Cadbury sells. It’s a beverage, one that was a real treat when I was a kid. Here’s the thing: it contains neither eggs nor cream.

An egg cream is basically a glass of chocolate milk with some carbonation added via seltzer. Of course, a REAL egg cream is made only with Fox’s U-Bet chocolate syrup, whole milk, and a good spritz out of a blue seltzer bottle to froth the whole thing properly. Good luck finding one of those bottles any more!

The egg cream actually has its own day – March 15. Its origins are shrouded in mystery and it seems as if every soda jerk in NYC had his or her own closely-guarded recipe (proportion is everything!). The most interesting thing about it to most people is that it’s not at all what one would think it is, which leads to our business point today.

One thing that’s essential to any successful business (or businessperson) is authenticity. Their purpose is clear, they operate under a set of values that everyone involved knows and adheres to, and they have a defined personality. You can call it a brand image but I think it goes deeper than that. Apple, Disney, and others are great examples of this. As Dennis Green famously said, “they are who we thought they were.” Unlike the egg cream, the image you have about them is probably spot on to reality.

None of us can afford to be egg creams. We need to be clear about our personal and business brands. We need to project an image that rings true. I hope that makes sense. Now if I could only find a way to get a full, traditional seltzer bottle here from NYC without spending $100!

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June 17, 2020 · 12:29 pm

You Get What You Pay For

The amount of news and information that comes my way is overwhelming much of the time. I suspect you feel the same way. The hardest part isn’t digesting all of it. Nope. What’s most difficult is knowing what’s fact-based and what’s made up out of whole cloth. One study found that 67% of U.S. respondents said they’re “concerned about what is real and fake on the internet when it comes to news.”

I’m sure you’ve seen the articles about how to spot real news and there are lots of fact-checking sites available to you if you’re willing to use them. And you should. There’s another way of which I’m fond and it seems that during the stay at home period many other folks are figuring this way out as well.

Pay for it!


Yep, shell out a couple of bucks a week and pay for fact-checked news that is written with what we used to call journalistic principles. It turns out this isn’t exactly a revelation to everyone, at least not according to this piece from the Publishers Daily:

The percentage of Americans who pay for online news subscriptions is up 4% compared to last year, according to a new, extensive report from the Reuters Institute for the Study of Journalism. The “Digital News Report” for 2020 surveyed more than 80,000 people in 40 countries about their digital news consumption. The percentage of people in the U.S. who pay for news is 20%, up from 16% last year.

Now, of course, the study also found that 40% in the U.S. say that nothing could persuade them to pay for an online news subscription. Then again, there are folks who still believe that the world is flat. The good news is that many people are using what I’ll call the pay filter to screen out noise. It’s good news for publishers who have been struggling. In fact, Gannett, the biggest newspaper chain in the U.S., saw an 85% yearly jump in net new subscriptions over the last few months. Those are mostly local newspapers. Of course, there is the challenge of keeping those subscribers as they go back to work, etc. but my guess is that getting fact-based news and information will outweigh the cost. Remember, you generally get what you pay for in this world.

We’re coming up on a big election. No matter how you choose to vote, the more you know about the issues and candidates’ positions on the ones that are most important to you, the better. Better information yields better decisions, right? 

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