Category Archives: What’s Going On

Who touched my stuff?

You just made the list, buddy. Also, I don’t like no one touching my stuff. So just keep your meat-hooks off. If I catch any of you guys in my stuff, I’ll kill you

OK, so someone touched my stuff.  Well, not my real stuff – my digital stuff.  Specifically, somewhere between my web host, Spry, and the Gmail client I use to access the mail on the Spry server, something changed.  Yes, I’m aware that there have been big problems with Gmail recently, although I must admit that I have not had any trouble with one account while another one is inaccessible.

Nope, all was working quite well until late last week.  For months, Gmail would ping Spry every so often, emails sent to my business mail would pop up and I’d be…umm…in business! Then, nada.  I became Mr. Unpopular.  In fact, in looking at it, it was around 7:30 Thursday evening when the mail stopped flowing.  When I had received nothing via Gmail on Friday, I used the Spry client (not as nice as Gmail) to check mail.  Hey!  Turned out I was the belle of the ball and now officially negligent in responding to the folks who had written.

So fess up.  Someone changed something and now it’s broken.  As businesspeople, it’s important to constantly improve the product, but when something goes wrong, we need to let the people who rely on us know that we screwed up.  Did the folks at Spry do something to change how POP access happens?  Don’t know.  Twitter had way more to say about Google’s problem than did Google (such irony) and that’s wrong.

The problem happened late afternoon Eastern Time and so caused an explosion in the US blogosphere. Google said it didn’t usually respond publicly to such problems, but decided to because: “We heard loud and clear today how much people care about their Gmail accounts.”

Doesn’t respond publicly?  The openness of the web should inspire the same open, candid atittude among those who derive their living from it.

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Filed under Helpful Hints, Huh?, Reality checks, What's Going On

Glass Houses

I’m sure not many of you are following the latest development in Torrent Spy saga out in LA.  Having already won a major judgment against Torrent Spy, the MPAA got sued for illegally obtaining emails from Torrent Spy from a former employee who hacked into the system.  The suit was thrown out using highly technical definitions (you can read about it here – it just makes your head hurt).  The decision is being appealed.

My point isn’t that the decision isn’t good, bad or indifferent.  What I can’t understand is the thinking of the individuals running the MPAA.  How is is OK to hire someone to steal information?  If a former bank employee went back into the bank’s computer and pulled up your financial records to give to an enemy, how is that fine because they technically had access and the records were where they were supposed to be?

The organization also said it originally believed the e-mails had been obtained legally. “It was only through discovery in this case that we learned that he had engaged in conduct that violated the law. We do not condone it, we repudiate it,” the group said in a statement.

You want to repudiate it?  Drop the damages you won in the suit.  Someone acting on your behalf broke the rules.  You need to call a penalty on yourself.

As businesspeople, we sometimes do things that we know, as human beings, are wrong.  We use “it’s business” to justify what is an utterly contemptible act committed to help our revenues, help our careers, etc.  How about we all try to do better?

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Filed under Helpful Hints, Huh?, Reality checks, What's Going On

The Toolbox

There are two studies out this morning that are interesting to me (and hopefully to you!).

The first is

a recent survey conducted on behalf of PRWeek and Manning Selvage & Lee (MS&L) by Millward Brown indicates that just may be the case: Despite weakened economic conditions, over 75% of senior marketers say they expect spending for new media and online initiatives to increase in the next year.

The second one is

a recent study by Borrell Associates, a Williamsburg, Va.-based market research firm, uncovered three major trends:

  • Spending on online display ads (web page banners, pop-ups, etc.) have been flat the past two years and are expected to top out at $12.6 billion in 2008, then decline more than 50 percent by 2012.
  • Paid search advertising will peak at $16.9 billion by 2009 and start declining.
  • Online promotions generated about $8 billion in 2007. This category will nearly triple by 2013 to $22.8 billion, exceeding all other online advertising categories, including paid search, banners, email and online audio/video advertising.

How does one reconcile these two?  I believe they’re both right – spending on digital media will continue to grow.  It should – it’s an emerging medium and consumers’ time spent and engagement with it continues to grow.  I’m not sure why there is a giant difference between good advertising and good promotion.  If I’m reading the survey right, it seems as if the difference is that the “promotional” online ads tie to a contest or some other action.  I was always taught that all advertising is supposed to have a call to action and that, it seems, is what we should be measuring.  There are lots of other factors such as the creative to consider before blaming the messenger – the medium.

It’s unfortunate that some CMO’s will read the above survey and turn it into a self-fulfilling prophecy.  There are lots of tools in the marketing toolbox.  Digital media, and display ads within digital media (hopefully with a specific, measurable, excellent call to action) are a big part.  An even bigger, more important part is using all of the tools at one’s disposal as we continue the conversations with the public.

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Filed under Thinking Aloud, What's Going On