Category Archives: Thinking Aloud

Getting It Done At Home

I had my last job in corporate America in 2007. What that means is that for the last 11+ years I’ve been working on my own out of a home office. I suspect, given the way the business world has changed over the last decade, that many of you are in the same situation. Maybe you elected to spend a few bucks on a desk at some co-working space and while that’s fine, this post isn’t really for you. It’s for those of us who absolutely could stay in our PJ’s propped up in bed with a laptop all day and no one would be any the wiser.

I will admit that I’ve done exactly that. I’ll also tell you that it really isn’t the optimal thing to do if you want to be productive. I have a few other thoughts about getting it done while working at home and I thought I’d share them with you today. What brought this on is that I’ve had many candidates looking at home-based businesses and I usually try at some point to tell them how different it is to work from home.

First, the one thing you MUST do is to pick up the telephone. While email is a great way to communicate about some things, you miss the nuance that human interaction brings. Moreover, it’s fun! Human interaction is great! When I started doing franchise consulting and found myself on the phone almost constantly, I realized how much I missed that. Very early in my career (long before email) I spent hours cold calling and setting up meetings. Phone time decreased over the years until when I was working at home it was barely part of what I did. Don’t be a monk: use the phone.

Take breaks. I believe in the 20-20-20 rule for your eyes (look away from the screen at something 20 feet away every 20 minutes) but it’s also important that you mirror the brief interruptions you usually get working in a corporate office. Be sure you eat (not over your keyboard!).  Take a walk. Spend an hour hitting golf balls. Do something not work-related so you don’t drive yourself crazy, which it’s easy to do when there isn’t anyone else around to distract you.

Don’t feel guilty when you run errands or do other things that you couldn’t do if you were still in the corporate world. There are many downsides to working on your own and at home. The freedom to use your time as you see fit is one of them.

Finally, if you have space, really set up a dedicated room as an office. Besides providing a tax deduction, it’s always made me feel like the professional that I am. I’m writing this in my home office which has the same sort of stuff on the wall as I had in my corporate offices.  It feels like I’m at work. Having the dedicated space also reminds me that I’m off work when I walk into the rest of the house and I should behave that way.

How do you get it done at home? Any tips of your own that you’d like to share?

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Filed under Helpful Hints, Thinking Aloud

Timed Out

I’m exhausted and I bet you are too. It seems as if there is just too many things screaming for my attention and it makes my brain hurt. More importantly, I and many others have maxed out on our ability to spend time with various things. This is important and has ramifications across many businesses, including maybe yours.

There are only 24 hours in a day. While many of us would like to follow the old Warren Zevon line about “I’ll sleep when I’m dead” (he is, by the way), we do need sleep and that cuts into those 24 hours. But the rest of the day is one demand for our attention after another. In fact, many businesses are built entirely around their ability to grab and hold our attention. Any advertising-based business certainly is. So are many subscription businesses such as Netflix or HBO. Video game studios need to hold us to justify the $50 price tag.

So what happens when we all are maxed out and have no more attention to give? It then becomes a land grab for share. We can’t make more “attention hours” during the day. This is from a media research firm called Midia:

Engagement has declined throughout the sector, suggesting that the attention economy has peaked. Consumers simply do not have any more free time to allocate to new attention seeking digital entertainment propositions, which means they have to start prioritizing between them.

They’re writing specifically about video games but it really applies across the spectrum of attention-based businesses. Attention does not scale. There is only so much time in the day and only so many ads one can see much less pay attention to. Yet ads are everywhere and that’s why they’re becoming less and less effective. We’re ad blind because it’s all noise. 99.5%+ of people don’t respond to banner ads and I’m willing to bet that some of those who do click do so by mistake.

So let’s start the week by asking ourselves how we get beyond the attention economy. Better service does. Better products too. Fortnight has by being a great experience that’s free. It’s not just a game – it’s become like the old virtual worlds we thought would be big back in the 1990s. E-sports are taking away from real sports, maybe because anyone can dunk in virtual basketball. We often see more fans watching people play videogames in person than we do attending real games. How are they winning the time-suck game?

Thanks for giving me some of your attention today. Who else is earning it and why? More importantly, how can your business do the same?

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Filed under Consulting, Thinking Aloud, What's Going On

The Mysteries Of Food

It’s Foodie Friday and today I’d like us to consider some of the things about food that I, for one, find mysterious. As usual, there’s a business point we can take away from these questions as well.

Let’s start with an easy one. What are the different flavors of Froot Loops? Purple in food tends to imply grape and yellow, at least in cereal, makes me think banana. Well, as it turns out, there is exactly ONE flavor and it’s neither strawberry red or blueberry blue. Why do the loops taste different to some folks? It’s a mystery.

Why are French Fries called that? No one knows, exactly, although there are a few theories. They’re “frites” in France and “chips” in Britain. The History Channel attempted to get to the bottom of the question but came up without a definitive answer, just theories.

Why are deviled eggs called that? I know that “devilling” originally meant making it spicy or searing it over high heat. What changed in the interim? Why is steer meat “beef” and pig meat “pork” but chicken is…well…chicken? Why are the holes in Swiss Cheese disappearing?

I could go on but I’m trying to show you that even the most basic things that we take for granted can raise questions, and those questions often don’t have definite answers. We find that all the time on business but we have to be willing to ask the questions first. One of the most formidable business weapons is an inquiring mind. A mind of that sort which is open to having their assumptions rebutted is an even greater tool. This happens in science all the time and that’s where many great discoveries are made as knowledge grows based on questioning the world around us.

You might not know what’s in surimi (it’s fish, not crab) but you can enjoy it just the same. Still, you might ask why “Krab” or “Froot Loops” or “Cheeze Whiz” are spelled that way. That first question leads to many others (not the least of which is do I really want to eat this). We need to constantly question thing in business too, don’t you think?

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Filed under food, Thinking Aloud