Category Archives: Thinking Aloud

Shining A Light On Flashlights

You probably have a flashlight app on your phone.  I know I do.  It comes in quite handy as you’re fumbling around when you get home later than expected and haven’t turned on any lights to help you find the door lock.  Prevents one from tripping over any stray cats in the driveway too.

Here is something you might not know about your flashlight app or about any other app for that matter.  It may be doing way more than just lighting up your way.  It may be spying on you and leaking data about you all over the place.  According to a piece on Wired this morning:

The FTC has clamped down on another flashlight apps for doing downloading data for advertisers without informing consumers, and these seemingly innocuous apps are only a small part of the problem. On my phone, several apps want access to information they probably shouldn’t, and odds are, that’s the case with your phone too. The lesson here is that when it comes to mobile software, there’s really no such thing as a free app. But there’s a corollary, and it’s that this whole world of mobile app privacy is both murkier and more troubling than things are on your computer desktop.

Scary.  I did a quick audit of the dozens of apps I have installed on my phone and while most don’t seem to ask for more permissions than might seem logical, a few do.  One app – which ostensibly is there to help me find recipes – asks for permission to :

  • find accounts on the device
  • add or remove accounts
  • read sync statistics
  • create accounts and set passwords
  • use accounts on the device
  • read sync settings
  • toggle sync on and off

Of course I went to read the FAQ section of the app and while it was easy to read it mentioned nothing about what and why it was collecting the data.  So I checked the Privacy Policy which did explain it in legal terms. For most people, that is far less friendly than plain English.  The format of the policy made it almost impossible to read on the device.  It was presented unlike any other piece of information about or in the app.  This tells me one thing: they’re hiding something.  The app is now gone even though I think I know why they want those permissions (the app has its own account system to let you save recipes, shopping lists, etc) because I don’t trust it.

We build trust via transparency and good behavior.  Stealing user data to sell to advertisers without an explicit permission from the data’s owner is neither.  Some smart mobile company is going to position itself as being the “completely safe” one, an environment with apps that don’t leak data and where encryption is the norm.  Until then, check your app permissions.  You might find it illuminating.

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Filed under Huh?, Thinking Aloud

What’s Missing?

Big headline this morning on eMarketer.  It reads:

Good News: Publishers and Media Buyers Both Like Native Ads

I don’t know about you but I feel so much better that native advertising is here to stay.  For those of you unfamiliar with the subject, native advertising is ad content that presents itself as editorial.  Maybe you’re reading the website of a popular magazine and there is an article on what to look for when buying sunscreen.  Maybe you don’t notice that it’s written by the head of marketing from a sunscreen manufacturer.  If you know that, does it call into question any of the information you’re reading?  It does in my mind if that information recommends that you look for certain things on the label (you can bet they’re on HIS product’s label), etc.

This piece over at copyblogger can show you more examples.  My guess is that you had no idea that some of what you’ll see is advertising.  That’s the issue I have with the headline.  Publishers are represented.  So are advertisers through their media buyers.  What’s missing?

You are.  We are.  Consumers are.  They may like it but do you?  I don’t.  And this does not make me feel any better about it:

In a June 2014 study by Mixpo, nearly three-quarters of US publishers said having a native advertising offering was important. And they were taking action. The majority of respondents offered a native advertising solution, and an additional one-fifth planned to do so within the next few years at most.

I don’t want to have to wonder if anything I’m reading is editorial or advertising.  I don’t want to be researching my research to ascertain if it’s unbiased or quietly (some might say sneakily) advocating a brand.  I don’t like native ads unless they are clearly labeled as “advertising” and I’m sad that what I think (or what you think) doesn’t seem to be part of the equation that’s formulated about its future.

What’s your take?

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Filed under Reality checks, Thinking Aloud

Say Yes!

As we start the week, how about we all try something? This week, let’s all agree to say “yes!” as often as we can. Sounds simple, right? Hopefully so. I’m willing to wager that you’ll be surprised at how often your instinct is to say something else, however.yes-238373_640

    • When someone walks into your office with a new product idea that might mean a lot of extra time and effort but could pay off nicely if it works, what’s your instinct?
    • When you are sent an article from a writer that has a different view of politics from you, what’s your instinct with respect to investing the time to hear the writer out?
    • When your significant other suggests making it a meatless Monday, what’s your instinct?
    • When someone says they need an answer RIGHT NOW, what’s your instinct?

The above and dozens of other questions are all about a couple of things.  First, it’s about escaping your comfort zone and pushing yourself to explore new things. It’s about learning and expanding your knowledge base even if it never changes your opinion.  It’s about, in the words of the famous Alka Seltzer spot, listening when someone says “try it you’ll like it” and having an open mind. Sure, there will be the occasional bout of heartburn but there may also be some phenomenal discoveries.

Finally, it’s about all of us (me included and maybe in particular!) bringing a lot more positive energy to a world where things often seem kind of negative.  Happiness and a positive attitude can be catching, just like a sneeze or hiccups.  Let’s try spreading them around.

Yes?

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Filed under Reality checks, Thinking Aloud, Uncategorized