This Foodie Friday, ask yourself why it is that every culture has a dumpling of some sort. When I say the word, your mind might initially flash to Chinese dumplings. After all, nearly every Chinese menu offers a dumpling or two (and often many more). You can usually get mandu at a Korean place. Italian ravioli, Spanish empanadas, Polish pierogi, Puerto Rican pasteles, Indian guija – heck, even Jewish Kreplach – are all members of the dumpling club along with dozens of others.
At the most basic level, dumplings are a wrapper filled with something. Generally, it’s meat or vegetables (or both) but it can be soup or it can be something sweet. They almost always can be eaten with one or two bites. I think they’re an apt metaphor for your business or your brand.
There is a core element. That’s your “why.” It’s not a “why” based on how you see yourself but on how your customers see you. What problem are you solving for them? How do you interact with them? It’s the messages you send and the reality that you provide (and those things had better be aligned and consistent!).
Dumplings have wrappers. I suspect many of us don’t pay much attention to the wrapper but let’s remember that the wrapper holds the whole thing together. The wrapper makes the dumpling possible. Your business has a wrapper. It’s your staff, your partners, and your suppliers. A great dumpling’s wrapper complements the filling. It’s of appropriate thickness and texture. It can be fancy or plain, but in every case, it is complete – without holes so the filling stays intact. Your team needs to be that way – without holes, appropriate to the essence. If the dumpling is broken, the odds are that the product that lies within is not optimal either.
I think every dumpling began with the filling, just as your business should. I am unaware, however, of any dishes that are just “dumpling filling”, despite having a child who would remove the wrappers and only consume the filling every time we had Chinese food. The dish isn’t complete without the wrapper, the filling, and often the broth within that brings everything together. You need to pay attention to all the parts of your business as well – the entire experience – and not just focus on the filling. It’s just one part of the dumpling!
I spend a lot of time on the telephone these days. I’m constantly calling people who have indicated that they have an interest in changing their lives by investing in a franchise. It’s great most of the time even if it’s frustrating at the same time. The reason for that is something from which any of us in business can learn.
Consult Keith 