Category Archives: Reality checks

Creating A Great Work Environment

What’s the best work situation you’ve ever had and why was it so? Was it working for yourself, a start-up, or a big corporation? I got a chance to ask myself that question again Saturday night when a number of us who worked together 20+ years ago at ABC Sports got together. Most of us hadn’t seen one another in at least a decade but like most reunions of closely knit groups, it felt as if we’d just spoken last week.

Let me explain why this was the best work situation I’ve ever been in and offer some suggestions how you might try to replicate it wherever you are. What’s interesting to me is that what I’m going to say was echoed by every single one of us in the room in terms of what we experienced and how we felt. None of us are kids any more and yet we all agreed this was the best period of time we ever spent over our professional lives.

  1. The boss was very much in charge.  That seems like a prescription for heavy-handed disaster, but in this case it means he gave us all clear, firm direction.
  2. The boss allowed us to figure out how to accomplish the goals.  He was smart enough to recognize that many roads travel to the same place and we needed to take those which we could navigate effectively.
  3. There were no staff meetings or other “process” items wasting our time.  Oh sure, once a quarter or so we’d get together to go over stuff but the emphasis was on results, not process.
  4. There was the equivalent of a very productive staff meeting every morning.  Because of the next point, the senior staff would end up in someone’s office every morning an hour before work officially began going over what we were doing, opportunities for action, rumors, and anything else.  It was the equivalent of a 5 hour weekly meeting and many times more productive.
  5. The executive team liked one another as people and respected one another as professionals.  We socialized outside of work and some of the team I still count among my closest friends.
  6. Finally, the boss cleared away all the corporate stuff to allow us to do our collective thing.  He fought for budgets, he made sure we were paid well, he took the heat when something didn’t go as planned.  Like a good parent, he wasn’t afraid to let us know when we’d screwed up (BOY did he let us know) but we never doubted that he supported us and we never felt like we’d get fired at any minute.

That’s the prescription if you’re the one building the work environment.  Assemble a great team, give them clear direction, provide resources, and get out of the way while staying connected.  It’s 20 years later now and I think most of this team would go back to work together in a minute if the opportunity arose.  Many of us agreed we didn’t realize at the time how special an environment we had but we sure do now.

What do you think?  Ever been in this sort of work environment?  Is this about what you had?

 

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The Price-Value Experience Thing

Yet another edition of “Interesting Research That Proves What Common Sense Told You.”

Image representing Forrester Research as depic...

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In this case, however, the results are actually surprising in that they do confirm one’s own thinking.  The study comes from Forrester, who tested the relationship between customers’ perceptions of their experience, their perceptions of price-value, and their loyalty. This report shows how customer experience trumps price-value perception as a loyalty driver.  In other words, we don’t mind paying a couple of dollars more for a better customer experience.

Media Post summed it up this way:

New research from Forrester finds that when it comes to building loyalty, people respond more to the experience they have with the retailer than with their perception of price.

They went on to quote Maxie Schmidt-Subramanian, the analyst who wrote the report:

In order to move the needle, she says, stores need to focus on the core components of positive experiences, including:

* Meet customer needs. “If the product or service is wrong, price becomes irrelevant,” she writes.

* Make it easy. That can include anything from keeping store aisles clear to making it possible to start shopping online, and then still find the items in your cart when you switch to mobile. “Amazon’s two-day shipping and one-click ordering continue to make a strong impact on shoppers,” she says.

* Make it enjoyable. “That comes down to basics, like making sure dressing rooms aren’t messy and that it’s not a hassle to use your coupons.” And stores like Trader Joe’s, QuikTrip, and Costco may be low-cost, she says, but the amount they spend training their employees to be more knowledgeable makes the experience more pleasurable.

Well, yeah!  Businesses often spend way too much time trying to shave costs while persevering margins.  Intuitively, getting customers to pay a bit more can more than amortize the costs of excellent service, particularly when that service doesn’t involve any more staff, but better training and higher responsiveness.

Maybe this isn’t learning something new today but I think it’s always good when we get reminded of things we probably already felt.  What do you think?

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Stupid Is As…

I read something a few days ago that has stuck with me. I was going to write about it at the time but I couldn’t really figure out how not to make it a political issue because as you know we don’t do politics here on the screed. Over the weekend as I was thinking about it some more, I realized why I can’t get it out of my head.

In a word: Stupidity.

But there’s a business point in here too. Here is one article  from USAToday about what’s been going on in the state of Virginia. In a nutshell, as the article reports,

Virginia passed… a new law last month that lowers the gas tax for everyone, but slaps a $64-per-year fee on hybrid and electric car owners to help make up for what those drivers aren’t paying at the pump….Legislation that would levy a fee or tax on greener wheels is now pending in Texas, Massachusetts, New Jersey and Arizona.

Pure genius at work here. Encourage people to buy fuel-efficient vehicles to curtail gasoline consumption (as well as to help the environment) but penalize them because they’re not paying enough gasoline tax.  We could spend a lot of time here on the politics but let’s discuss the optics instead.  This seems stupid.  Is that a shallow, uniformed take on the matter?  Maybe, but I think it’s dumb, and that’s all that matters.  In fact, everyone to whom I’ve mentioned it concurs and many of them are not at all shallow people.  In fact, they’re almost universally well-informed and can take a broader view of issues than their own opinions.  Which is the business point.

From time to time we all need to take a step back and get to the place where our customers and potential customers are.  They don’t have all the facts you do nor do they share the same perspective as you.  Even if they do, they just might not care.  You need to be in that “outside” place and ask yourself if what you’re doing – a price change, a package modification, a marketing campaign, whatever – seems stupid.  For example, cutting a 12 ounce package to 11 ounces with a label that says “great new package, same great price” is stupid.

Maybe there’s a good reason to encourage a behavior and then to penalize it but I can’t figure it out.  There’s no good reason to ignore the optics of something as a businessperson.  If it appears stupid, it probably is.  You agree?

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