Category Archives: Reality checks

Business Sins And Atonement

This evening Yom Kippur begins. Even if you’re not Jewish you probably know that this is the holiest day on the Jewish calendar and is a day spent fasting while focusing on a few things.

Jews praying in the Synagogue on Yom Kippur. (...

(Photo credit: Wikipedia)

Most people think of the day in terms of atoning for one’s sins. That’s not quite right in that it’s an incomplete statement. That atonement is only a part of the equation. There is a broader focus on other things as well. One is charity, one is repentance and the other is prayer. Those things can also be interpreted as trying to embody high ideals, returning to those values and ideals if we’ve strayed from them, and self-reflection.

Obviously, this isn’t a blog about religion, but it doesn’t take a rocket scientist to see that those are things we should be doing in our businesses as well. I’ll have my traditional Yom Kippur post on that tomorrow. I do want, however, to delve a bit more into the notion of sins in business and how we might atone for them.

The derivation of the word “sin” is explained by Wikipedia as follows:

The English Biblical terms translated as “sin” or “syn” from the Biblical Greek and Jewish terms sometimes originate from words in the latter languages denoting the act or state of missing the mark; the original sense of New Testament Greek ἁμαρτία hamartia “sin”, is failure, being in error, missing the mark, especially in spear throwing. Hebrew hata “sin” originates in archery and literally refer to missing the “gold” at the centre of a target, but hitting the target, i.e. error.

In other words, the religious context (violating the will of a higher power) isn’t the whole story. We sin in business by missing the mark or by failing. How so? We aim at things other than the targets that accomplish our goals. We focus on profits and not solving customers’ problems. We work well “up” and ignore the people who support us and make our jobs easier. We forget business acquaintances or co-workers when they no longer have anything to give us other than their friendship. I’m sure you can add to this list and I’m equally sure that we’re all guilty of one or more items on that list.

Maybe tomorrow would be a good day for any of us in business to reflect on and return to the business ideals that have taken us this far? Come to think of it, why not today?

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Filed under Reality checks, What's Going On

Dues And Don’ts

This Foodie Friday, it’s some words from Curtis Stone that are our topic today. If you’re any kind of foodie you’ve seen Curtis on any number of cooking shows. You might also think that he’s there (as are any number of people on various food shows) because he is a pretty face. Probably not, since he has serious cooking chops, having worked in some of the best kitchens around the world as well as under Chef Marco Pierre White for many years.

I was listening to an interview with him on Eater (link here) and while much of what he had to say was fascinating, one quote caught my ear and I think it’s relevant to any of us in business:

Seen with camera crew at the Indian Market, Sa...

(Photo credit: Wikipedia)

If you think about celebrity chefs, television competition shows, all this stuff that has happened — it’s shining this big light on our industry, which has made it famous somehow. And suddenly cooks are cool. And it’s amazing because it means we have people coming into our industry. But, to your point, they’re coming in for sometimes the wrong reason, and they get in there and they’re like, “Well, I don’t want to peel those bags of onions,” like I was complaining about earlier. But you don’t just get given the gift of being able to use a knife properly. You get it from practice. Kitchens are historically a really tough place to work, and you have these kids coming through that want to be the next contestant on Top Chef, but what they’ve got to realize first is that there’s all these steps to it.

In other words, there’s nothing wrong with aspiring to be the best but you must be prepared to pay your dues. Every business has a set of fundamental skills that serve as the foundation for everything else. Learning those skills isn’t optional. Ask, for example, any lawyer about law school and they’ll tell you that what they learned in law school has little to do with being a lawyer. They’ll also tell you that they’re better off for having gone to prepare for the more applicable skills they learned next. Doctors leave medical school but aren’t allowed to practice on their own. There are many skills they need to hone and to develop before they’re ready for that.

Compare that with business. I’ve had the experience of a kid with a couple of years’ experience under their belts wondering why they’re not being made vice presidents. I’ve worked with founders who are younger than my own children wondering why people might have some qualms about investing in their venture. It’s fine to aspire as long as you recognize that patience is required while you learn your craft and pay your dues. Hey – I’m 40 years into my business life and I’m still learning and honing. Care to join me?

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Filed under food, Helpful Hints, Reality checks

The Coming Vast Wasteland

Back in 1961, a man by the name of Newton Minnow was appointed to run the FCC. He gave a speech soon thereafter called “Television and the Public Interest” in which he coined a phrase with which he described commercial television, calling it a “vast wasteland.” He urged us to tune in our favorite station for a day and watch from sign on until sign off:

You will see a procession of game shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western bad men, western good men, private eyes, gangsters, more violence, and cartoons. And endlessly commercials — many screaming, cajoling, and offending. And most of all, boredom. True, you’ll see a few things you will enjoy. But they will be very, very few.

Fast forward 55 years. One can see something similar happening in our new media landscape. The public networks – Facebook, Twitter, Google+, Linkedin and others – are becoming vast wastelands. You might not be aware of it, but in the last year, more content is being posted on private networks such as Snapchat, Messenger, and WhatsApp than on the public networks. That private content tends to be what’s meaningful to people. What’s left is increasingly clickbait, corporate shouting, or, worst of all, content generated by bots. In short, a vast wasteland.

All of this is happening at a time when many companies are pushing hard to create and distribute content yet something like 80% of the content we publish is never seen by the intended audience. We are increasingly reliant as the shift moves to untrackable (by anyone other than the platform owners themselves) places on the folks who run the platforms for data. We can’t listen and respond to things that we can’t hear, and unless the consumer reaches out (vs. complaining to everyone they know in private), we’re deaf and blind with respect to being proactive and customer friendly.

The challenge for all of us is to foster engagement and to be proactively supportive. The expanse of the coming vast wasteland in the public networks is going to make that much harder, and subject to the will (and business models) of the walled garden gatekeepers. How do we address thins? Thoughts?

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Filed under digital media, Reality checks