February 16, 2011 · 2:15 pm
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One of the big discussions in which I find myself engaged with clients and others concerns monetization. More specifically, how the heck can any of us pay for all the cool content and technology we offer to our consumers. If you’re web-savvy enough to be reading this blog you’ve probably encountered this argument in one form or another even if indirectly. You know what I mean: free, ad-supported content vs. subscription content vs. “free-mium”, which seems more to be about services than content but is still a valid model for that space too. So where do you stand? Continue reading →
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February 15, 2011 · 12:54 pm
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I know I wrote about the win by Bill Murray and D.A. Points yesterday and I apologize for more on the topic today. Sometimes, it seems, one screed on an even isn’t enough to cover the random thoughts going on in my brain and so I promise this will be the last golf blog (at least for this week).
As you might imagine, I follow a number of golf blogs and get golf headlines via RSS. What got me going was the widely circulated AP story on the tournament and it prompted a business (and life) thought I’d like to share. Continue reading →
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February 7, 2011 · 11:28 am
There are a lot of great quotes that came from the Spinal Tap film but one I find myself using over and over is “It’s such a fine line between stupid and clever.” I thought of that last night as I watched the Super Bowl and all the very expensive commercials. I also thought about the famous David Ogilvy quote – “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” Given that many of these ads would make me the moron in question, here’s a reminder to any of us who do marketing – and if you’re in business, that’s pretty much all of us. Continue reading →
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Filed under Reality checks
Tagged as advertising, advice, apple, business, David Ogilvy, Go Daddy, Joan Rivers, Joe Greene (American football), marketing, Marketing and Advertising, Super Bowl, Teleflora, Volkswagen
Consult Keith 