Category Archives: Music

Salt Of The Earth

It’s TunesDay and time to pause from our work day to celebrate a bit of music.  Since it’s a business blog, work will be our subject today and the Rolling Stones will be our instructors.  There was a lovely moment during the concert following the 9/11 disaster during which Mick and Keith came out to play a song from Beggar’s Banquet.  It spoke loudly to the audience of police and firefighters as well as to any of us who have ever gone to work:

The “salt of the earth” line comes from the Bible, of course, but it’s the “salt” imagery which prompted the thought today.  Salt has always been incredibly valuable throughout human history.  Once people could begin to preserve food, they could begin to explore and travel long distances without worrying about having enough to eat or to go hunting or foraging.  Certain cultures used it as currency and although Roman soldiers were not paid in salt (they were given money with which to buy salt), it’s the genesis of the expression “worth his salt.”  People fought wars over it and many cities were built on mining, producing, and trading salt.  Impressive for something so common and inexpensive now.  Which leads to my thought.

In a time when technology has made productivity incredibly high, I think many of us tend to devalue work and workers.  Specifically, some managers believe that the people who provide that hard work are interchangeable pieces, common and inexpensive like salt.  However, it’s those hard-working people that keep businesses going.  To carry the salt analogy a bit further, when a dish lacks salt, the flavor isn’t fully developed and the dish lacks brightness.  When we devalue the labor force, our businesses turn out the same way.

Mick and Keith put it very well:

Raise your glass to the hard-working people
Let’s drink to the uncounted heads
Let’s think of the wavering millions
Who need leading but get gamblers instead

Given the economic crisis and part of the reason it happened, that’s quite well put, especially 40 years before the crisis occurred!  Regardless if you’re the chef or the cook, the boss or the intern, I’m raising a glass to the hard work you do today.  Who’s with me?

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Filed under Music, Reality checks, Thinking Aloud

All That You Have…

TunesDay, and today I’m actually inspired by a novel I’m reading called The Circle. I know – a book?  We do music today and we’re going to. The book, however, is what got me started down today’s path so let’s give credit where it’s due, shall we?  It’s the story of a young, idealistic woman who goes to work for a large social network company – sort of an amalgamation of several in my mind. As the blurb says:

What begins as the captivating story of one woman’s ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.

I won’t ruin the story for you but the quote that kept popping into my head was the one from Matthew: For what is a man profited, if he shall gain the whole world, and lose his own soul? That’s what led to our song today – from Tracy Chapman:

In particular, there is a point here about which every business person should think:

I thought, thought I could find a way
Beat the system;
Make a deal and have no debts to pay
Take it all, I’d take it all, I’d run away
For me myself first class and first rate
But all that you have is your soul

As you probably know if you spend any time here on the screed, I’ve never understood marketers that promote false claims nor service businesses that don’t provide service.  The notion of “beating the system” by cutting corners, stealing ideas, or burying hidden fees in the fine print is a very foreign one to me.  I’m pretty sure for every insurance claim that someone goes out of their way to deny in order to maximize profit a human somewhere hurts just as much as an employee gets rewarded for improving the bottom line.  Businesses don’t make decisions: people do.

If we want to, as she says, “wake in the world with a clear conscience and clean hands” we need to earn a fair profit through great products and wonderful service.  We need to deal with customers, partners, and employees as if they’re friends and family, not rubes or marks. Sounds simple enough, right?

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B.B. And Your Business

TunesDay, and today it’s a visit from the King Of The Blues, Mr. B.B. King.  Anyone who has picked up a guitar in the last 60 years that has been influenced by his playing, even if indirectly. Number 6 on Rolling Stones’ 100 Greatest Guitarists Of All Time, B.B. King would be cited by each of the 5 ahead of him as critical in their learning. A member of the Rock & Roll Hall Of Fame (1987), he is one of the most influential musicians of all time.  Having seen him dozens of times I can also tell you he puts on a great show.  Today, we’re going to learn a little bit about business from him.

In 1969, he recorded an old (1931!) song called “The Thrill Is Gone.  It was his biggest hit and remains his signature tune.  I’ll get to this in a second, but first I want to focus on the title track of an album he released in 1972 called “Guess Who.”  It’s a perfect marketing lesson in under a minute and a half:

This is exactly the message brands and businesses need to convey:

Someone really loves you
Guess who, guess who
Someone really cares
Guess who

So open your heart
Oh, then surely you’ll see
That the someone who really cares is me

We need to be asking ourselves if that’s the message we’re putting out there or is it all “buy this”?  Contrast that lyric with the message B.B. reminds us is on every customer’s mind:

The thrill is gone baby
The thrill is gone away
You know you done me wrong baby
And you’ll be sorry someday

Yes indeed.  Consumers have never had so many choices – and so many brands competing for their attention and dollars – as they do now.  As long as we keep those two songs in our minds, those choices will be made in our favor.  Ignore them and it’s you who’ll be singing the blues.  You with me?

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Filed under Helpful Hints, Music