Category Archives: Helpful Hints

What Not To Wear

I’ve never been known as a fashion plate. In fact, I’ll admit I’ve been challenged in the clothes area over my professional career. However, I am going to write about clothing today because I got on a rant about something with a buddy yesterday and I thought it was good food for thought here on the screed.

One of my pet peeves is the idiots who attend sporting events as if they were playing. You know the ones – you see them at most golf tournaments wearing golf shoes as they walk the course or walking around a tennis tournament in full whites and sneakers. I’m told there are folks showing up at the Olympic dressage events wearing riding boots.  What are these folks thinking?  Someone twists an ankle and you’re in as a competitor?  I’ve been to hundreds of sporting events and yet I don’t think I’ve ever seen this sort of behavior at a football game (sitting in the stands in full pads would probably get you thrown out) or a hockey game (hard to walk the steps in skates).

Putting aside that it’s kind of douchy (that’s really about the most appropriate term ), I suppose that what they’re doing is trying to make a statement that “hey, I’m a golfer/tennis player/rider too and I belong here.”  The reality is that it states exactly the opposite.

An office environment is different.  Most places have some sort of dress code, written or unwritten, and one is best served by adhering to it.  You want to dress like the players, so to speak.  Over the years I’ve gone from wearing three-piece suits every day to wearing a sport coat and tie to losing the tie and jacket.  Here at Ritter Media World Headquarters, we have an even more relaxed dress code but when I visit clients or attend business meetings I try to respect what I believe their dress code will be.  You can’t err by assuming it’s more formal than it turns out to be, and I’m always suprised when I meet third parties with those clients who show up very under-dressed.

Thanks for reading – I feel better now!

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Off The Menu

It’s a classic scene from “When Harry Met Sally.” Harry orders “a number 3.” Sally asks for  something that’s not exactly off the menu but not exactly a number that’s on it:

GLENDALE, CA - JUNE 21:  A Domino's Pizza rest...

(Image credit: Getty Images via @daylife)

I’d like the Chef’s Salad, please, with oil and vinegar on the side, and the apple pie a la mode … but I’d like the pie heated, and I don’t want the ice cream on top, I want it on the side, and I’d like strawberry instead of vanilla if you have it. If not, then no ice cream, just whipped cream, but only if it’s real. If it’s out of a can, then nothing.

I’m not sure why that popped into my head as our Foodie Friday Fun this week even if it does seem to be one of the most true scenes I know (and to preserve familial bliss I’m going to leave that there).  However, it does raise a good business point:  customers that order dishes that aren’t on the menu.  Most restaurants will accommodate a reasonable request if they have the ingredients and it’s not the dinner rush.  Substituting chicken for veal or leaving the anchovies off a salad isn’t a big deal.  Even national chains have secret menu items that aren’t on the posted menu but regular customers order all the time.  My favorite comes from my favorite burger chain, Fat Burger.  It’s called The Hypocrite and is a veggie burger topped with bacon.

I bring this up because if any of us want to foster success we need to let people order things that aren’t on the menu and to honor their requests as best we can.  It seems obvious but pay attention to how many “one size fits all” products and services you encounter out there.  Too many in a time when there are very few mass markets any more.

I can hear some of you grumbling that Apple doesn’t behave that way but I think if you reflect on some of their product history (the iPhone antenna issue, for example), they do adjust to meet customers’ needs.  An organization’s ability to let customers put their own spin on things from time to time is a secret ingredient every pantry should stock.

What have you ordered that wasn’t on the menu?  How did the organization meet your needs?

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How NOT To Do Social Media

 

Sometimes you see something that reminds you to start a folder called “stupid corporate tricks.”

Chick-Fil-A

(Photo credit: Link576)

What I’m writing about today would be top of that heap.  In fact, it sets a new kind of standard for stupid behavior but let’s see what you think.

Gizmodo published a piece yesterday about Chick-Fil-A and their social efforts.  As you might know, that company is engaged in a controversy with the gay community over same-sex marriage.  Now since we don’t do politics here, let’s put aside the cause of the controversy and just acknowledge that there is one.  This issue caused another company – The Jim Henson Company – to announce that it would no longer allow Chick-Fil-A to distribute miniature muppets in its children’s meals.  Again, let’s not argue right,wrong, good, or bad – those are the facts.  As a preemptive move, Chick-Fil-A announced it was ceasing to distribute the toys because of a safety issue – kids were getting their fingers stuck in the puppets.  With me so far?

Now comes the business part.  On Chick-Fil-A’s Facebook page, there were quite a few comments.  One commenter accused the company of making up a lie about the cause and asked them to admit they were dumped because they were “bigots.”  I suppose we could have a long chat here about how to handle negative comments in social media and that would be a valuable discussion.  However, I bet we would all agree that one way we would never endorse is to have a PR staffer create a fake Facebook account in the personality of a teenaged girl and respond with corporate talking points through that mechanism.  Want to guess what Chick-Fil-A did?

The company denied having done it.  However, the account was created hours before it began posting and the profile picture is from a stock photo house – a fair amount of circumstantial evidence that this is not a real person.  Regardless, it’s a lesson on how NOT to handle a problem is social media.  Yes, we need to respond quickly but not by hiding or lying about who is talking.  Transparency is one imperative; knowing that if you’re using social you no longer control the conversation is another.

I don’t suppose we’ll know for sure if this was a corporate flack or not.  We do know for sure that in addition to the original controversy there now is another.  Thoughts?

 

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