Category Archives: food

Gone Fishing

It’s a very warm Christmas Eve here in the east – warm enough that many of us will go play golf today in shorts.  Hard to think that’s it’s Christmas tomorrow. In any event, this is the last new post before Christmas (I’ll post Monday, but I’ll probably begin the “Best Of The Year” series) and I wanted to touch upon the Christmas Eve tradition of the Seven Fishes.  I wrote about it several years ago and after reading it again, I thought I got it right the first time (funny how that saves you work later on!).  To those of you celebrating, Merry Christmas.  Whether we observe the day or not, we should enjoy its culinary gift!

Thanks Saveur!

Our Foodie Friday theme today is La Vigilia, the Christmas Eve tradition of the Feast of the Seven Fishes.  Now what, you might ask, does a nice Jewish boy know about such things?  Well, having spent a great deal of my youth around my best friend’s Italian mother and grandmother while they cooked, I know quite a bit.  I know that they started to prepare this feast several days in advance, as they put salt cod into water to hydrate it (there was a running battle about using milk to do that).  I know that they spent many hours over the subsequent days preparing all manner of seafood – fried, broiled, and baked.  And I know that it all was mind-blowingly good.

There’s one thing I didn’t know, and still don’t, about the Feast:  what does it represent?  Everyone knows it came as a southern Italian tradition and there are lots of theories about the number 7.  But apparently no one knows for sure and that’s the business point to end the week.

All too often in business, we do things because that’s the way they’ve always been done.  When we ask why or what does it mean, there is much head-scratching and often there’s uncertainty but both are generally followed with a shrug of the shoulders and a supposition that someone higher up wanted it that way.  I used to tell new employees that they possessed a rare commodity: fresh eyes with which to examine all of our business traditions.  They were not supposed to take “because that’s how we’ve always done it” as a satisfactory answer if something didn’t make sense to them.  Sometimes as we dug down into the “why” we figured out a better “how.”

I’m not sure it’s important that we understand the “why” of La Vigilia, but that’s an exception.  In business, everything changes pretty rapidly and the traditional ways may no longer work.  Questioning the reasons why we do certain things is a critical item on the path to success and we should encourage it.

And now, it’s off to go find some fresh fish.  Buon Natale!

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Bad Corn

It’s Foodie Friday! With the new season of Top Chef in full swing, I thought I’d use something that happened on last night’s episode as our topic this week. If you’re a fan of the series and have not yet watched the latest episode, mild spoiler alert!

Public relations of high-fructose corn syrup

(Photo credit: Wikipedia)

The chef who was eliminated last night made a dish that contained a corn and chorizo hash as an accompaniment to the protein, shrimp. When facing the judges, the question was raised why she chose to cook the corn. The judges thought that some crisp, cool corn would have complemented the shrimp, which was served outdoors (on a golf course!) in the heat. The chef’s reply was that the raw corn seemed overly starchy and she didn’t think it would have been any better raw than cooked. Her hope was that cooking would transform some of the starch. She was then asked the obvious question: why use the corn at all if you weren’t happy with the quality of the ingredient? Which raises our business point.

We often get handed inferior ingredients in business.  These can range from the dead weight employee who is unmotivated and less skilled to the messy financial plan.  The right answer isn’t always “let’s see what we can make out of this.”  Sometimes we need to find different ingredients or change our initial plan for the ones we have.  We get into trouble when we plow ahead, inflexible and wearing blinders.  Markets change, consumer tastes change, and stuff happens.  That doesn’t mean we should constantly be changing course, but it does mean that subtle adjustments are as much an ongoing part of business as tasting and seasoning is a constant part of cooking.

I rarely go to the market with a complete list.  I like to see what looks good with a general plan in mind about what I feel like cooking.  I try to approach business the same way – have a plan, but find the best ingredients and be ready to adjust.  I mean, who wants to pack their knives and go based on a bad piece of corn?

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How The Cookies Crumble

This Foodie Friday we’re doing something a little different and putting on our intellectual property hats. I know – how is that food-related? Well, I came across a lawsuit last week that involves both things: food and IP.

English: Milano mint chocolate cookies by Pepp...

(Photo credit: Wikipedia)

If you’ve ever been to Trader Joe’s you’ve probably seen a number of products on the shelves or in the freezers that look vaguely like other products you’ve seen in supermarkets. There are goldfish shaped crackers that are not Goldfish (capital G), cream-filled chocolate cookies that aren’t Oreos, and oval-shaped cookies with a layer of chocolate that are not Milanos. It’s these last items that triggered the lawsuit.

Apparently Pepperidge Farm does not consider imitation to be the sincerest form of flattery. As Reuters reported:

In a complaint filed on Wednesday in the New Haven, Connecticut federal court, Pepperidge Farm said Trader Joe’s is damaging its goodwill and confusing shoppers through its sale of Trader Joe’s Crispy Cookies.

We can debate whether or not a consumer would confuse the similar shape and packaging with the original cookie, but I’d like us to think about something.  When you see a store brand or other generic product in a store, are you confused as to whether this is the name brand?  I’d venture most of us aren’t.  Generics generally are competing on price while offering relatively equal (they claim) quality.  The issue, then, is how unique is your product?  There are lots of phones running Android (yes, I’m aware most of them us a forked version, unique to the phone and carrier).  While there have been lawsuits (Apple suing Samsung, for example) about the various features of a phone, no one is confusing an iPhone with a Galaxy.  I know about laws on things such as trade dress (the package, for example), but can you protect a flavor?  A shape?  Generally, when I buy a store brand, I know I’m trading off something for the price savings.

Rather than worrying about consumers buying “fake” Milanos, maybe Pepperidge Farm needs to focus on educating consumers as to why their cookie is just better and worth a few pennies more.  As a society, I think we spend too much time looking for people to sue and not enough time making what we sell better.  Better products usually mean better sales and better market share.  That’s the way those cookies crumble in my book.  Yours?

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