I love connecting. I love that technology makes staying in touch and up to date so easy. I think it’s great that years and miles melt away at the touch of a “send” or “post” button. I just want to add one thing for you to keep in mind as you do so: shut up. OK, so maybe that’s a bit harsh, but here’s what I mean – think before you hit that button because I’m not so sure all of us do. Continue reading
Category Archives: digital media
These Got Me Wondering
What if you made a product that was wildly popular but your business wasn’t set up to make any money off of it? Suppose that millions of consumers were using what you made but because they were doing so in a manner different from what you had built your business to support, you were going bust? I think you know where I’m heading with this but let’s just make sure. Continue reading
Filed under Consulting, digital media
Two More Trends
I wrote last week about 10 trends to watch coming out of the BMO Capital Markets Advertising and Marketing Conference and told you I’d be going into detail on each. Here are the next two trends to watch – Coordinating Connections and Transactional Marketing.
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Filed under digital media, What's Going On
Consult Keith 