I’m always amused by the dumb things smart people often do. Today’s bit of amusement comes in the form of an article from eMarketer about how marketers view and use social media. Now, I’m the first to recognize that business executives (and regular folks too!) often say one thing and do something completely different (and opposite) which is, in retrospect, short-sighted. However, this piece demonstrates that the gap between recognizing a strategic imperative and acting upon it is pretty wide when it comes to emerging social media. But let’s see what you think. Continue reading
Category Archives: digital media
You Know What They Mean
Another report of marketing brilliance (sarcasm alert) from the digital world. This time it’s a report that ad networks are continuing to track users who opt out based on the flimsiest of reasoning. As a consumer, I’m not surprised and not pleased. As a person who works in digital marketing, I’m appalled since this is exactly the sort of behavior that leads to more rules and less innovation. It puts an entire industry in a bad light even though it’s a few bad apples and not everyone. But I’ll lay out the fact and let you decide if I’m overreacting. Continue reading
Filed under digital media
My Take On Google+
Everyone likes to talk about what’s shiny and new and I’m no exception so today I’d like to spend a minute or three on Google+. As of this morning, there may be as many as 10 million folks on G+ – not a bad adoption rate! I spent the weekend playing around on it and I have a few thoughts I’d like to share. 
If you haven’t received an invite yet, ping me and I’ll send you one. If you’re on it, let’s see if my experiences match up with yours. If you’re here today looking for a massive business lesson, come back tomorrow. Continue reading
Filed under digital media
Consult Keith 