Category Archives: Consulting

Having An Abundance Of Talent And Failing

Foodie Friday! I’ll caution you that there are some Top Chef spoilers ahead so if you’ve not watched last night’s Restaurant Wars episode, you might want to come back later. It’s no secret that I’m a huge fan of Top Chef and the pinnacle of every season is when the chefs divide into two teams for restaurant wars. Last night’s episode, which resulted in the elimination of one of the more talented chefs (who is also a fan-favorite) reminded me of a great business point.

As the chefs divided up into teams, it was very obvious that one team had four of the best chefs left in the competition. Several were James Beard Award winners, all have opened successful restaurants (several of them have multiple restaurants), and because this season is an All-Star competition, a few had advanced to the Top Chef finals in previous seasons. The other team had talent but if Vegas was setting a betting line on which team would win restaurant wars, there was no question which team would be the favorite.

When the smoke cleared and judgment had been rendered, the favorites lost and it wasn’t really close. The other team’s food was better executed, their service was more organized, and the menu was more inspired. All of that raises the point that talent alone isn’t the determining factor for success, which is our business point today.

What was evident watching the teams prepare their food was that the losing team was disorganized. They each knew what dishes they were making but other than the chef leading the team, none of them seemed to understand why the menu was the way it was nor how the flavors needed to complement one another. Teams that do well depend on an understanding of roles as well as tasks to avoid clashing, overlapping, or conflicting.

Chef Kevin, who was in charge of the team, designed a meal to be served family-style, with many dishes exiting the kitchen at once. While that works when you’re serving your own family, having to serve a full restaurant put an amazing amount of pressure on the kitchen, and not surprisingly, the service was incredibly slow. They needed to turn over tables in an hour but this style of service took longer and patrons were sitting for 90 minutes, which resulted in a backed-up restaurant. It’s nice to have a vision but had Kevin considered the team’s ability to execute his ambitious vision multiple times an hour, he might have altered his plan. That might have been the result of overconfidence, which often is a problem for the very talented. When you believe that you are unbeatable and that your successes will continue, you can get sloppy, lose concentration, or in the worst cases, slip into arrogance. Was there some of that last night? Just maybe.

Bad communication can often lie at the root of why talented teams fail but that seemed OK in the kitchen. However, the front of house staff wasn’t properly briefed because Kevin wasn’t thinking about that task and never told the chef whose job it was to do the briefing to stop what they were doing and get to the front of the house. It’s never enough to have a great plan. Without great execution, you’re lost.

I wouldn’t say the better team won. I’d say the team that executed better won. Their vision was more simple, their product was innovative, and most importantly, they maximized the talent they had. It’s something to think about as you’re working with your team, right?

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We’re Trucked

Believe it or not, it’s Foodie Friday again (I know, you can’t keep track of what day it is). Obviously, we’re not dining out here and I’m pretty sure you’re not either. We are, however, bringing in for from some of our regular haunts in an effort to support them during this difficult time. In a couple of cases, the restaurants are moving closer to us by rolling out their food trucks into various places nearby.

Food trucks are one of the businesses I represent along with dozens of other food franchises. I can tell you that the cost to open and operate one of these beasts is significantly less than for almost any other type of food place. I haven’t pulled any of the Franchise Disclosure Documents to check out the operating and earnings claims for trucks vs. brick and mortar but I’m thinking that the trucks probably have better margins.

Margins in the restaurant industry are notoriously small. While you might expect your margin in any other type of business to be north of 25%, in the restaurant world they run 3–9%. Not much room for error and definitely no room for the type of catastrophic business environment in which they’re trying to operate. Having a truck to roll out, either in lieu of or in addition to operating the brick and mortar joint for takeout might just be a lifesaver.

I could spend the rest of today’s screed talking about why the margins are so bad and what can be done about it. The two-word solution is “charge more” but I’ll leave that for another post. What I want us to think about today is how we can “food truck” our businesses. How can we find some other way to operate, maybe even in a more efficient, consumer-friendly manner once we get to whatever the new “normal” will be?  How will you calm your customers’ frayed nerves? How does your business have to change to mirror the changes in society, media consumption, supply-chain and each of the other factors and constituencies that make up your enterprise?

I find I’m spending more time talking to people about businesses that can operate out of the home.  I also remind them that no matter what business they’re evaluating, the process will take time. 2 months for a non-retail business and maybe as long as 5 months if you’re outfitting a store/salon/restaurant etc. The time to be planning and beginning the process is now. Borrowed money is cheap, there will be a glut of real estate, and you want to be ready when the new normal eventuates.

So how are you food-trucking your business?

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Art & Science

This Foodie Friday I’d like to spend a moment thinking about what one commentator on this blog called the “cult” of Kenji. Kenji, of course, is noted food writer Kenji Lopez-Alt. He got his start working in food under some noted chefs in the Boston area, having graduated from MIT with a degree in, of course, architecture. That’s right, and to me, that makes perfect sense given his place in the food world. More about that in a second.

Kenji went on to work for Cooks Illustrated. I’ve written about Cooks before and I’m a huge fan. The way Cooks does things is very much reflected in Kenji’s work, especially in his book The Food Lab. The magazine and Kenji’s work are the result of applying the scientific method to cooking. Come up with a hypothesis and then test rigorously with skepticism about what you’re seeing until you either prove or disprove your theory. Now I realize that figuring out if you need to brown meat before you put it in a slow cooker isn’t the same sort of science as finding a cure for the coronavirus, but the process is sort of the same.

I’m a fan of this. If you’ve read more than a few of these screeds you know that I’m very much into a fact-based world. Most of Kenji’s work doesn’t involve preference although obviously when it comes to “what tastes better” it’s impossible not to be subjective. Objectivity, however, should be our goal, both in food and in life and in business. That’s why Kenji’s background in architecture makes sense to me. It combines the science of what’s “buildable” with the art of what’s beautiful. Great food is like that. It’s the art of combining flavors with the science of cooking ingredients to perfection.

Your business needs to be the same way. You can’t rely on opinions when there are facts available. You may think the pasta water needs to be salted “like the sea” until you test ziti cooked in varying levels of salinity for taste and texture. The facts say that’s too much salt, no matter what the opinion of your Italian grandmother might be. The opinion of your marketing director that a campaign is terrific is not as good as the results of A/B testing that shows what moves the needle.

We do, however, eat with our eyes and taste with our mouths. Art counts. What Kenji and his compatriots have done for cooking – combining art and science – is what you need to be doing in your business every day. You with me?

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