We’re starting down that road to another presidential election here in the US. There are a lot of people who want the job, apparently although having watched my way through “The West Wing” multiple times I’m not sure why. The plane maybe?
No, we’re not heading into the world of politics but one thing that struck me as I have been watching the various candidates making their cases is that there are an awful lot of good ideas being tossed around. Every candidate has a grand solution to one or more of the many things that can be improved here in the US of A. Of course, so did nearly every other person who has run for the office over the years. What they found is something that’s useful to any of us in business: good ideas aren’t enough.
I’m sure you’ve had many groundbreaking ideas in your business life. Maybe you even got the chance to try and bring them to life. The reality is that a good number of those ideas withered away because the strength of an idea isn’t really enough to make it happen. You need buy-in from all the stakeholders which means you also need some good persuasion skills. You might need money which means you need to be able to justify your brainstorm in dollars and cents for the money mavens. And of course, you need the leadership skills to make others understand your vision and work hard to implement it even if the value of that idea isn’t necessarily apparent to them until the very end.
Being great means Getting Stuff Done or as Elvis used to have on his belt buckle, TCB – Taking Care of Business. I had a boss who used to tell me I had 100 ideas a day and 99 were pure crap. I had to learn how to get that one great idea done. He was right (well, maybe more than 1 a day was pretty good). I became a much better manager when I learned not to fixate on the idea but to pay attention to the process so the idea could bloom. Yes, it’s like a garden – the great idea is just the seed and without a proper environment and lots of care it will wither and die.
So now you know that. I wonder how many of the candidates do?