Monthly Archives: May 2017

You Calling Me A Liar?

The screed is a little late today because I’ve been tied up on the phone trying to get the central air conditioning fixed. This saga started a week ago when I noticed that the house seemed rather warm. While the vents were blowing air, it was not cold air. I called the American Home Shield folks with whom we have a warranty and they set me up with a local repair firm. This is where the fun – and today’s business point – begin.

Last Wednesday, I set up an appointment for yesterday. They were supposed to arrive between 3 pm and 5 pm. I was not happy that it would take them almost a week to get to me, but I was told that’s the first appointment. On my calendar it went (not knowing that AHS has a 48-hour service policy, by the way, and that I could have asked them to set me up elsewhere. Doh!).

At 4:30 yesterday when no one had arrived or called to say they’d be arriving, I called the repair folks. The customer service rep had my info from AHS but didn’t have my appointment. In fact, she said they’d tried to call me, failed to reach me, and never set anything up.Obviously, someone screwed up and didn’t write down the initial appointment. I was told that after 8 minutes on hold, a hang-up, and calling them back. Needless to say, I wasn’t happy, but I became far less happy when I was told that the next available appointment was next week sometime, two weeks after I initially set up a repair with them. The manager got on the phone to inform me that I was making the whole appointment up. I offered to email him screenshots of my phone’s call log, showing that I spoke with them twice last week but he didn’t care. I asked him if he was in the habit of making up appointments and adding them to his calendar because I certainly wasn’t. He wasn’t either. I asked him if he was calling me a liar and he said he didn’t know what I was but I certainly never had an appointment. Finally, I mentioned that I wrote a business blog and that he was providing me with great material for what a business shouldn’t do and he laughed and said: “as long as you tell the truth.”

So I’m here to tell you the truth. None of us can ever call our customers liars or make them feel that way. None of us can ignore evidence that someone on our end screwed up and blame the customer instead. None of us can shrug our shoulders and tell a customer who has been harmed to get to the back of the line. Finally, none of us can ignore the potential social media backlash. Not that the screed is read by millions, but it only takes a few readers to start a backlash against your business. Hey – don’t you know who I think I am? The odds are you don’t know anything about the megaphone any of your customers hold but you should know that it doesn’t take more than a few minutes of writing to do a great deal of damage to your reputation.

AHS reached out to these bozos this morning. They again denied I ever spoke to them. We set up an appointment with another repair company, who called me 10 minutes after I spoke with AHS. By the way – when the new guys couldn’t see me until next week, AHS escalated my issue to a unit they have that will call all the area vendors to find someone who can cool me off (in both the physical and psychological sense at this point) in 48 hours or less.

So to the folks at Modern Mechanical HVAC, hopefully this will help you see why you can’t call your customers liars, along with the bad Yelp review, the link to this screed I’ll be posting on Nextdoor (a local bulletin board), and a bunch of other local information and review sites that will advise people to stay away from you. I’m just doing as you asked: telling the truth.

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Slow Play

Another Monday, another golf-related rant. But as with most things golf-related, there are points to be made about life well beyond the links.

An animation of a full golf swing displaying t...

(Photo credit: Wikipedia)

I played a couple of rounds over the weekend (you’re surprised, right?) and both were slow. By slow, I don’t necessarily mean any specific time. It’s more about the general pace of play when compared to the conditions. I also accepted something I have learned about younger (Millenial) golfers. Both have implications for your business.

I’ll admit upfront that I play more quickly than many golfers. I also tend to play early in the morning when the course tends to be empty. When I play 18 holes by myself, it generally takes about two and a quarter hours; two and a half if I’m stinking it up. My regular Sunday game with another gentleman takes up about 2:45 to 3 hours. My regular foursome used to take about three and a half hours. Those are fast times but they’re also times made by doing a few simple things. Keeping up with the group in front of you. Being ready when it’s your turn and not waiting for someone else to hit if they’re behind you but looking for their ball. Lining up your putts while someone else is putting, parking the cart so you never have to walk backward to it, and a few other things that make a few seconds’ difference that add up to many minutes saved in a round.

So what have I learned about many Millenial golfers? I play with them all the time and they are slow. I hate to generalize, but they are. Rather than socializing while traveling between shots, they stand on the tee, staring at an empty fairway, and talk rather than tee off. They are very polite and allow the golfer farthest back to hit even if that golfer isn’t ready. Why aren’t they ready? Another thing: they take forever to make up their minds. They take multiple practice swings. They park both carts together to watch someone hit rather than splitting up, dropping one golfer by their ball and moving on to be ready. In short, they’re not focused on making decisions and on getting things done, and because of that, they fall behind. We played in over four hours yesterday and were never held up once by anyone in front of us. Arrggghh….

What does this have to do with your business? We need to do what faster golfers do. We need to assess the situation, make a decision, and go. We can’t wait on others, we can’t take forever to think, we can’t make endless practice swings (read that as internal meetings and discussions). Golfers have GPS devices and laser yardage readers to help them know where they are on the hole. Businesses have analytics, financial data, and staff meetings.  I’ve yet to play with any golfer who played better because they lollygagged around the course nor have I met many businesspeople who were more successful because they fell behind.

Golfers find a rhythm as they go and so too do businesses. Slow play disrupts that rhythm whether it’s golf or business. The PGA Tour assessed its first slow-play penalty in over twenty years yesterday, this despite 5+hour rounds being routine on tour. That’s ridiculous (and a bad influence on young golfers!). Let’s all speed it up on the course and in the office, ok?

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Filed under Huh?, Reality checks, Thinking Aloud