Another Monday, another golf-related rant. But as with most things golf-related, there are points to be made about life well beyond the links.
I played a couple of rounds over the weekend (you’re surprised, right?) and both were slow. By slow, I don’t necessarily mean any specific time. It’s more about the general pace of play when compared to the conditions. I also accepted something I have learned about younger (Millenial) golfers. Both have implications for your business.
I’ll admit upfront that I play more quickly than many golfers. I also tend to play early in the morning when the course tends to be empty. When I play 18 holes by myself, it generally takes about two and a quarter hours; two and a half if I’m stinking it up. My regular Sunday game with another gentleman takes up about 2:45 to 3 hours. My regular foursome used to take about three and a half hours. Those are fast times but they’re also times made by doing a few simple things. Keeping up with the group in front of you. Being ready when it’s your turn and not waiting for someone else to hit if they’re behind you but looking for their ball. Lining up your putts while someone else is putting, parking the cart so you never have to walk backward to it, and a few other things that make a few seconds’ difference that add up to many minutes saved in a round.
So what have I learned about many Millenial golfers? I play with them all the time and they are slow. I hate to generalize, but they are. Rather than socializing while traveling between shots, they stand on the tee, staring at an empty fairway, and talk rather than tee off. They are very polite and allow the golfer farthest back to hit even if that golfer isn’t ready. Why aren’t they ready? Another thing: they take forever to make up their minds. They take multiple practice swings. They park both carts together to watch someone hit rather than splitting up, dropping one golfer by their ball and moving on to be ready. In short, they’re not focused on making decisions and on getting things done, and because of that, they fall behind. We played in over four hours yesterday and were never held up once by anyone in front of us. Arrggghh….
What does this have to do with your business? We need to do what faster golfers do. We need to assess the situation, make a decision, and go. We can’t wait on others, we can’t take forever to think, we can’t make endless practice swings (read that as internal meetings and discussions). Golfers have GPS devices and laser yardage readers to help them know where they are on the hole. Businesses have analytics, financial data, and staff meetings. I’ve yet to play with any golfer who played better because they lollygagged around the course nor have I met many businesspeople who were more successful because they fell behind.
Golfers find a rhythm as they go and so too do businesses. Slow play disrupts that rhythm whether it’s golf or business. The PGA Tour assessed its first slow-play penalty in over twenty years yesterday, this despite 5+hour rounds being routine on tour. That’s ridiculous (and a bad influence on young golfers!). Let’s all speed it up on the course and in the office, ok?