Monthly Archives: January 2015

Listening And Leading

I started to write another post about Dr. King in celebration of his birthday.  I went back to something I had written in 2011 which in turn went back to something from 2009.  In all candor, I stopped trying to write a new one after heading out into rants on the subject of race relations today. Since we don’t do politics here I’m reposting the older screed. Maybe in honor of Dr. King you’ll go see “Selma”, as imperfect as that film is, and reflect on his message.  

Today is the day we pause to celebrate Dr. King’s birthday.  I went back and looked at my post from two years ago, which was about dreams – specifically one of Dr. King’s dreams becoming a reality.  That was sort of focused on what he saw – his vision.  Today I want to focus on one of the great man’s best qualities that influenced how he acted to make that vision real.  I think it’s applicable to business.  No, it’s not going to be another ethics rant (although those are never out of style in my book).  Today, it’s about the most important skill I think all great businesspeople – and great leaders – posses.

To me, great leaders serve to fulfill the needs of their people.  For Dr. King, it meant endless meetings with various groups to understand their concerns and explain how broadening civil liberties to be more inclusive could help meet them.  For those of us in business, it means paying more attention to the concerns of our customers and co-workers than to our own agenda – these folks ARE our agenda to a certain extent, along with the underlying needs of our businesses.  In a word – listen.

Everyone wants to feel as if their ideas and thoughts are being heard if not acted upon. Without someone hearing them, action on those concerns is impossible. Listening, then speaking, brings trust.

I know this isn’t a new thought in this space but it came to mind on this day thinking of Dr. King.  If you go back to the early days of Dr. King’s involvement in the civil rights movement, it’s pretty clear that he was a reluctant leader. He was drafted to lead and was kind of unsure of himself.  As he listened to the members of the community and other clergy, he realized that he was simply a voice for the community and their agenda became his agenda.

Many of you will be familiar with Stephen R. Covey, who wrote that we ought to “seek first to understand, then to be understood.”  I think Dr. King, if he read pop-psychology, would have appreciated that.

What are you listening to today?

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Filed under Helpful Hints, What's Going On

Home Cooking

This week our Foodie Friday Fun revolves around home.  In particular around Mom’s home cooking.  Some moms aren’t great cooks.  Some moms (like the one who taught me how to cook – not my own, mind you) could open a restaurant and it would be packed every night.  It really doesn’t matter how good their food is.  What matters is that whatever they produce comes from your home and that experience is imprinted on your senses.

I bring this up because of the thought that was triggered last night while I was watching “The Taste.”  Chef Marcus Samuelsson said “Food can give you a sense of home” and it really resonated.  It immediately brought to mind a couple of dishes that bring me back home no matter where I encounter them.  A great pot of Sunday Gravy, filled with meatballs, sausage, and braciole.  Beef flanken nestled in a dense broth.  They, among others, transport me to a place filled with happy memories.  If the dish is spectacular, so much the better.  Even if it’s just OK I give it extra points.  It’s the memory of comfort that’s important.

I read a quote once that every cuisine has a soul food or a food that makes the people of that ethnic group’s soul sing.  I believe that.  I also believe that it a great thought for any business.  We need to ask ourselves if there is a way to tap into the collective sense of home that our consumers have.  How do we make their souls sing?  How do we elicit happy memories even though our product is new or innovative?  The second level of Maslow’s hierarchy is safety.  How do we bring that feeling to our customers?

It can be done.  There is a humorous ad campaign out now from Ally Bank that taps into this.  Every spot revolves around the typical sort of fears we face each day in the modern world and how you can depend on Ally no matter what.  The spots are generally pretty funny and I think they tap into that notion of the safety home brings.

We need to work on bringing that sense of home to our brands.  Up for the challenge?

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Filed under food, Thinking Aloud

The Crap Experience

I’m going to let you in on a little secret today. Many of us spend a lot of time thinking about how we can attract new customers and retain all of our existing ones. That’s as it should be. There is, however, one thing you might not be thinking about. That’s the little secret.

The consumer experience today has been dumbed down. I don’t mean that in the intellectual sense. I mean crap experiences have become the norm. As a result, consumer expectations are pretty low. Let me explain.

Think about traveling via airplane. 30 years ago you walked through the airport. There was a cursory security check but you could carry your coffee through and your shoes stayed on your feet. You had a reserved seat with decent leg room, even in coach. You could stow your bag, you got a hot meal, and the price of these things was part of the fare you paid. Does any of that sound vaguely familiar today?  Nope.  We expect a horror show at security and the fare we pay bears little resemblance to what we’ll spend to make that trip.  In short, air travel sucks and we expect it to.  If the flight lands roughly on time we call it a good flight.  The crap experience is the norm.

Another example?  Maybe you spent $50 on a new video game.  You get an hour in and it crashes or the characters don’t render or you can’t move them because a “wall” has mysteriously appeared on all sides.  Think I’m making this up?  Ask anyone who bought the latest Assassin’s Creed game.  We just wait for the patch.

You can find crap experiences all over.  Hotels, restaurants, online retailers – heck, it’s hard to find one business segment that’s not riddled with them. So while our goal should always be to reach the highest standards possible, the key to success these days may lie in just three words:

Just. Don’t. Suck.

That’s a little step forward that will immediately put you above the norm.  Not sucking means you are running down the road from the crap experiences consumers have been forced to accept. Can you do that?

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Filed under Helpful Hints, Reality checks