Monthly Archives: July 2013

Blue Jay Way

It’s TunesDay and we’re going to the birds today.

English: Blue Jay (Cyanocitta cristata) – Onta...

(Photo credit: Wikipedia)

Our musical inspiration is the title of today’s screed:  George Harrison’s song Blue Jay Way.  It’s been on my mind since I saw a jaybird screaming at some other birds in the yard.  I admit it’s a bit of a non-sequitur this week.  The song is about a friend of George’s getting lost in the fog on his way to a house on Blue Jay Way in Los Angeles:

There’s a fog upon L.A.
And my friends have lost their way
We’ll be over soon they said
Now they’ve lost themselves instead.
Please don’t be long please don’t you be very long
Please don’t be long or I may be asleep

The connection, however, between the bird, the song, and what’s on my mind will be clear in a moment.  Blue Jays are, in my mind, a typical office species.  That’s right:  there are a lot of human jays hanging around.  You see, this specie of bird has a number of characteristics which line up nicely with many of the folks you just might have seen flying around your office.

For example – jays are known as being very territorial birds.  They will attack or kill smaller birds and they will chase others from a feeder for an easier meal.  I’m sure you see that sort of behavior all the time – I know I did – from certain misguided souls in your work space.  When they perceive someone to be weak, they attack.  When they can claim credit for someone else’s achievement – eating from the other’s feeder if you will – they do so without hesitation.

The other thing about Blue Jays is their vocal pattern.  I think of them as kibitzers – they sit near others and squawk unceasingly.  In fact, real Blue Jays copy the cries of local hawks so well that it is sometimes difficult to tell the Jays from the much bigger predators.  That, to me, sounds much like the office sycophant mirroring the vocalizations of the more powerful boss.

The tie to the song?  These office Jays have lost themselves.  They’re wandering in the fog – not doing very much except protecting their turf and screaming from the sidelines.  Do you know any?  Take a look – I’ll bet you find them!

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Liar Liar

The phone rang the other day and it was someone asking me for more information about the services I can provide. That’s not really unusual. Sometimes they’ve read the screed, sometimes they’ve seen my business website, or sometimes something from a past life – an article, and interview, or another client – will send them my way.  I’m thankful for those calls – some turn into business and each is an opportunity to learn about another perspective on the business world.

The call I got the other afternoon was much like many of the others.  It was someone  – Mary was what she said her name was – who had seen my site and wanted to know more about how I could help them.   I asked about their business and they said they were selling shoes.  We chatted about the differences between selling online and offline, about website optimization, content creation, and analytics.  It was a pretty typical chat and it went on for 10 minutes or so.  Typical, that is, until “Mary” came clean:

So we’re a marketing company too and I’m wondering if maybe we can work together because our services would fit well with the ones you offer.

My response was about what you might expect.  Yes I do on occasion team up with businesses that offer services that I don’t but no, I can’t work with anyone who begins our relationship with a lie.  Then, I hung up.  But it got me thinking about how many businesses do just that – sometimes without malice, sometimes on purpose.  We engage with potential customers under false pretenses, promising to solve their problems when our primary motivation is self-enrichment.  We might think a little hyperbole is OK as we’re selling and maybe it is.  But lies aren’t.

In this case, I don’t have a clue what this woman was thinking.  Why would anyone want to continue the dialog after you come clean?  But it’s a great example of what NOT to do.   Do you think I’m being unfair?

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Start Wine-ing

This Foodie Friday we’re going to talk about wine.  I realize some of you are not fans but I think a good glass of wine can enhance a meal much as finishing salt enhances the flavor of a perfectly ripe tomato (I have those on my mind these days as well!).  I don’t think of myself as being very knowledgable about wine but I do know what I like when I’m drinking it.

Wine

(Photo credit: Uncalno)

One other thing I like about wine is the simplicity of it.  You get a bunch of grapes, stick them in a solid container, crush them, and wait.  In theory, the natural yeasts that float all around us should find their way into the juice and begin turning the sugar into alcohol.  Strain it and it’s wine.  Of course, it if was that simple, we wouldn’t refer to a winemaker‘s art.  In fact there are lots of decisions the winemaker needs to make – what kind of grapes, what kind of container, at what temperature to keep the juice, what kind of yeast (if any) to add, how long to let it ferment, how long to age it, and even where to make it. All are factors that affect the final product.  Which of course got me thinking about business.

Business at its core is equally simple.  Create a product or service and sell it for more than it costs to make.  Just as with wine, however, it’s all the decisions you take on the way that dictate how the final product turns out and what sort of success you have with it.  Do you do what some wine makers do – try to create a flavor profile that is “popular” and go for big sales or do you make something that might sell less but be of a higher quality?

One thing about which you’ve heard me rant is being authentic.  Bad wine uses wood chips and artificial flavors.  Great wine coaxes out and maximizes the flavors inherent in the grapes.  Be transparent too.  That doesn’t mean giving away all the secrets about why your business – or your wine – is better.  It does mean, however, that you don’t hide bad reviews and you admit when a vintage (or an outcome) isn’t everything you want.

Simple isn’t easy.  Wine – and business – are simple at their core, but translating that simplicity into success is much harder. When it’s right it’s incredibly satisfying to me.  To you as well?

 

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