Monthly Archives: November 2012

The Four Minute Mile

Late post today so I’ll make it brief.  I was returning from some morning meetings (hence my lateness) and I heard someone talking on the radio about one crisis or another – geopolitical, financial – who knows.  They kept saying that a fix was “impossible” and spent the better part of the segment explaining why that was so.  I, of course, immediately thought of Roger Bannister.

 

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(Photo credit: I am I.A.M.)

 

Right up until that day in May of 1954, it was thought that running a mile in under four minutes was not humanly possible.  I’m sure there were a lot of sportswriters who pontificated much as did the person on the radio this morning about why that was so.  15MPH for that period of time?  No way.  I’m sure they were doing so right up until Bannister crossed the finish line in under four minutes.  To show it wasn’t some superhuman feat, John Landy finished right behind him – also under four minutes.  Suddenly, the common knowledge – and the mental barrier it imposed – changed.  Miles have been run hundreds of times under that barrier now and the record is 3:43, closer to three and a half minutes than to four.

 

We often do the same thing in business.  A sales goal is not achievable   A product can’t be built.  The person with the qualifications we really think are required for the job can’t be found so we settle on someone lesser.  Four minute barriers we can’t break.  Until we do.

 

I’ve used the Bannister example with groups before to get them to think about how our mental barriers hold us back.  What do you think?

 

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Filed under Consulting, Helpful Hints

Too Many Cookies Make You Fat And Slow

“What the heck is he doing writing about food on a Monday?”

English: Plateful of Christmas Cookies

(Photo credit: Wikipedia)

Given that it’s Thanksgiving week here in the US I’ve got food on my mind more than I usually do.  However, while cookies is the theme, it’s not about the sugary kind.

I was reading a bunch of sports sites as part of a research project when I came to one that seemed to lock up my browser   As it turned out, this site (which shall remain nameless since singling them out doesn’t serve any purpose) hadn’t locked me up but it was taking forever to load.  I opened a new tab and hit another site which popped right open.  Returning to the slow-poke, I took a look at what the page was doing as it loaded.  Imagine my surprise when I had a look at all the external (meaning off the site’s own servers) scripts and cookies that were running.

While my browser had taken the site’s primary analytics cookie (hey, I’m in the business so I like to help others learn) as well as their main ad serving cookie and even their Twitter tracker, my browser had  blocked 66 third-party cookies.  Each of those took a call to a third-party server.  These were ad networks, retargeting firms, on site ads from third parties, behavioral targeting firms,  etc.  The page (and each subsequent page, as it turned out) took  a long time to load .  While it came right up the  browser won’t respond since dozens of scripts are running.  Maybe a great revenue experience for the site owner but for we lowly users, it sucked.

One solution to this issue might be Google Tag Manager or deferring the parsing of JavaScript but it really goes beyond that.  Years ago there was a real emphasis on light page weights (the amount of code on the page as well as all the images, etc) and fast load times.  With the advent of broadband, I can’t recall having that conversation with anyone lately and maybe that’s a bit of negligence.   In addition to the SEO benefit fast pages get, they’re better user experiences.  That’s a broader point no matter what business you’re in.  If the focus isn’t on making your product the best it can be for your consumers, you need to refocus.  While I get that for media the “consumer” is the person buying the eyeballs you’re aggregating, without a good experience to bring those eyeballs back again and again, you won’t be in business for very long.

In other words, lay off the cookies!  Thoughts?

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Filed under digital media, Thinking Aloud

Miracle Berries

Let’s end the week with a Foodie Friday Fun look at miraculin.

Things are about to get real tasty

(Photo credit: Jonathan Harford)

I know – you haven’t really thought about it in a while, but as food topics go it’s very interesting.  Miraculin is the stuff found in an African berry that serves to change completely the taste of foods you ingest after eating the berry.  The berry is known as a miracle berry and was discovered almost 300 years ago by a guy exploring the wilds of Africa.  It seems that there was a terrible famine and yet one tribe out of the thirty the explorer met were well-fed.  Apparently they would eat this berry and were then able to eat stuff that under normal circumstances was unpalatable.  In short, it makes bad tasting food taste good.

The berries work by masking some of the taste receptors on your tongue, primarily the ones that read “sour”.  Things that are sour taste sweet.  That’s the business point today.

I’ve known a number of managers who seem to eat miracle berries right before they read their financial reports or analytics.  There is never anything wrong – nothing tastes sour – at least not internally.  Oh sure – the market may be bad (good time to steal share!) so growth is limited or the new product we launched isn’t really being trashed on social media – it’s just a few vocal haters.  This is the business miracle berry at work.

I’m as big an optimist as there is.  However, there is a difference between being optimistic and lying to yourself.  It’s one thing to put a good face on the numbers; it’s another to overlook the realities those numbers express.  If you can’t understand what the data is telling you then you need to do one of two things – find someone who does and is unafraid to tell you or get into a business where you can make sense of what’s going on.  Reading the numbers whilst under the effects of the business miracle berry is not an option.

While miracle berries helped the African tribe avoid famine and stay healthy, the business equivalent of eating miracle berries can get you very sick and maybe even kill your business.  How are your taste buds as we end the week?

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Filed under food, Reality checks