Monthly Archives: January 2012

January 13, 2012 · 10:39 am

What We Can Learn From A Blimpie

We’ll end the week with a Foodie Friday thought from the good folks at Blimpie.  Actually, the sandwich that prompted the thought is from them:  the thought itself comes from me.  The sandwich in question is the Blimpie Special Vegetarian 12 inch sub, which began as an off the menu item but is now part of their culinary repertoire.  I’ll say upfront that I have no particular beef (no pun intended) with Blimpie.  I used to eat their sandwiches all the time and one of the great joys of my youth was grabbing the biggest Blimpie combo I could buy and going to watch a basketball game.

Blimpie

Image by mokolabs via Flickr

I bring them up because that which I’m about to tell you is an example business thinking that’s off the mark in my opinion.  Let’s see what you think. Continue reading →

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January 12, 2012 · 11:58 am

Where Did You Learn This Stuff?

From time to time I chat with folks who are just starting their professional lives. One of the things many of them discover pretty early on in their job searches is that they have spent a lot of money obtaining a degree that might not qualify them to do much. This isn’t something new: my degrees are in English and Education which have, on the surface, very little to do with a career in traditional and digital media, sales, and sports.

The question I get asked a lot is “how did you get to where you are?” – what was my career path, etc. Inevitably, the specific knowledge one needs to advance down a particular road comes up and then the question becomes “where did you learn this stuff?”. Good question, and not as simple an answer as you’d think. Continue reading →

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January 11, 2012 · 10:11 am

It Exists – Now Measure It

Image representing Ifbyphone as depicted in Cr...

Image via CrunchBase

Some of you are probably familiar with the S.M.A.R.T. philosophy of business goals.  The “M” in that acronym is for “measurable” and today’s screed has to do (once again) with the gap between our desires and our actualities with respect to measurement.

Specifically, it has to do with the results of a survey by Ifbyphone on the State of Marketing Measurement.  You can look at the results here but a few things stood out in my mind – let’s see what you think.

Continue reading →

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