Book ‘Em?

I’m thinking about writing a book. Seriously. It may be that I will be its only reader, but that’s OK.  Sometimes the journey is as important as the destination, right?   What am I going to write about? Why am I  going to write it?  Those are both good questions.  It’s not that I have a ton of free time, it’s not that it’s going to make a ton of money, but I kind of feel that it would be a great way to help organize the years of business thinking rattling around in my head both for me and for you.
I’ve contributed to books before and helped write one a long time ago (about targeting television buys – out of print and very out of date).  My initial thought to to write what I know (always the best choice). While some of you feel that would be a very brief paragraph, I think I could write a pretty good explanation of how one builds and runs a content-based business these days. I mean, I’ve worked in several, run a good sized one, and consult to a number of companies now about exactly that.  So I’m at least as qualified as some of the bozos I read who market themselves as “experts” in things such as social media (meaning that some of them think if they ever fired up Twitter or Facebook they qualify – yeesh…).

As those of you who have heard me expound on this topic before know, I think there are only two things one can do with content – use it to generate eyeballs which one then sells OR use it to sell directly to an end-user – a consumer (subscriptions), another business (licensing) or a hybrid of both (syndication).  How each of those things happens and what the business models are for each is the book.  Kind of media in the digital age for people who are curious but not “dummies”.

Anyone have any thoughts?  Any publishers out there (and don’t lecture me on e-books – my mom and my ego need the real thing)?