I’m not sure if you watched the State of the Union speech the other night. I’m pretty sure you’ll watch the Super Bowl (even if your rooting interest is diminished due to the Jets’ demise). But here’s the thing: I’m not exactly sure what “watch” is any more. What I am sure about is that the methods we used to measure how many people are watching don’t reflect how what watching occurs anymore and because of that a lot of the reporting about these events is flawed. Here’s what I mean. Continue reading
Tag Archives: Television
Free Samples
I used to work for a couple of broadcasters when the Internet became a big thing (you’ve heard of it, right?) When we used to talk about putting content on the web we’d always say video would not be among it. At first it was because the quality would be so terrible that no one would watch it. Then the pipes got fatter, processors got faster, and the discussion changed to shredding the ratings. The fear was that if we gave users control over what they watched and when they watched it we’d destroy our audiences and revenue. Turns out not so much. Continue reading
Filed under digital media, Reality checks
Channel Agnostic?
I spend a lot of time working with clients on the dissemination of content via multiple channels. To oversimplify (I know – I do that so well), it’s all about “write once publish everywhere.” After all, we live in a time of “what I want, when I want it, how I want it.” So you’d think I’m pretty channel-agnostic, right? Wrong. Here’s why. Continue reading
Filed under digital media, sports business
Consult Keith 