October 12, 2011 · 9:57 am
Let’s play a little marketing game this morning. I’ll throw out a series of facts and you put on your marketing hat and decide if the facts make you want to target this group. The point I’m going to make is that the answers may surprise you, not because you will find them unbelievable but because I’m betting that you have some preconceptions which will skew your thinking. As we’ve discussed before, I think that is a huge problem in business (and in life and political thought as well!).
Ready? Let’s play! Continue reading →
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Filed under Helpful Hints, Reality checks
Tagged as advertising, Advertising and Marketing, Consumer, facts, Market research, marketing, Marketing and Advertising, Population, Research, Retail, Strategic management, strategy
December 18, 2008 · 8:09 am
You never know when you’re going to have an epiphany. The other day I was on a flight to Toronto which was unusual only in that it was only an hour late, not bad these days. As we were landing, the flight attendant reminded us that the use of cell phones while taxiing is prohibited in Canada, unlike the US where you can hear them fire up as soon as the wheels hit the tarmac. Unfortunately, most of the passengers must have thought we had landed in Cleveland since a lot of phones were turned on as we landed. And then the flight attendant spoke. Continue reading →
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Filed under Consulting, Helpful Hints
Tagged as business, business thinking, Canada, Madoff, management, Mobile phone, strategy, Toronto, United States, US
Consult Keith 