I read 2 articles yesterday about the upcoming Olympics and they confused me. Actually, “confuse” might be the wrong word but I’ll save that for a minute. I should say upfront that I think the Olympics are a wonderful event – I’ve been to several and loved them and watch them on TV as well. But the issue raised indirectly by these two articles may be, in my opinion, the downfall of them. I’ll let you guys decide. Continue reading
Tag Archives: sports
Don’t Believe The Hype
It’s nice that a lot of people watched the Super Bowl on Sunday. In fact, there are a ton of reports out about how it was “the most watched event in TV history.” I’m sure that’s true, or as true anything that comes out of the very imperfect system of TV ratings can be. This piece from Media Post is typical of the reporting that’s out there. Most of them would lead the typical reader to believe that this game set all kinds of viewing records. Well, in terms of raw numbers of people viewing, it did. But how about a little perspective as a good lesson in how you need to read carefully. Continue reading
Filed under Helpful Hints, Reality checks, sports business
Content Tapas
I love tapas. You probably do too although you may not think of them as such. In Spain, these are little plates of food – a few bites – that traditionally have been eaten while you’re at a bar. In Italy, particularly in Venice, they’re called cicchetti – bite sized appetizers. Bar food. Go on, admit it. How often have you looked at a menu and ordered 3 or 4 appetizers while skipping an entrée? They’re the stuff of which great bar hopping experiences are made. Meals you eat in snack-able portions. We’ve become a culture of snackers, and it’s not just in food. Continue reading
Filed under digital media, food, Thinking Aloud
Consult Keith 