February 8, 2011 · 1:26 pm
Image via CrunchBase
One of the annual fire drills in many businesses is the creation of THE FIVE YEAR PLAN. For my money, it’s one of the biggest wastes of executives’ time out there and since, as we all know, stuff rolls downhill, that loss of productivity extends to their staffs.
There was a release this morning from comScore which made me think of this. It’s their annual U.S. Digital Year in Review report and let me tell you why the rant about five year plans came to mind. Continue reading →
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Filed under digital media
Tagged as business, business thinking, comScore, facebook, management, Online Communities, planning, Reality checks, social media, Social network, Social network service, United States
January 12, 2011 · 10:15 am
This is a follow-up to yesterday’s post on high-touch. 30 years ago, United Airlines put out a commercial which conveys what I said more succinctly (no shock there) and clearly. 
As you watch the commercial, which I’ve embedded below, I think all you need to do is change the words “phone call” and “fax” to “text” and “email” and you could run the spot today. The fact that the commercial has stayed with me for 30 years is testament to the message. Continue reading →
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Filed under Consulting, Helpful Hints
Tagged as advice, business, business thinking, Customer service, East Coast, East Coast of the United States, High tech, Leo Burnett, management, Social network, United Airlines
January 11, 2011 · 11:39 am
Lots of folks in the tech space spend an awful lot of time on social media. They think about it, design new products to enable it, figure out business plans to market using it, plot ways to make money off of it – it’s a big deal! to a certain extent, I’m one of those folks, since a number of my clients are in the social space and even the ones that aren’t really invested in it want to know more. That means that I think about it a lot as well and I want to share a thought I had about it that I think points everyone in the right direction. Continue reading →
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Filed under Consulting, digital media, Helpful Hints
Tagged as business, business thinking, CES, Consumer Electronics Show, facebook, LinkedIn, Marketing and Advertising, Online Communities, Reality checks, social media, Social network, technology, twitter
Consult Keith 