I’m not sure if you watched the State of the Union speech the other night. I’m pretty sure you’ll watch the Super Bowl (even if your rooting interest is diminished due to the Jets’ demise). But here’s the thing: I’m not exactly sure what “watch” is any more. What I am sure about is that the methods we used to measure how many people are watching don’t reflect how what watching occurs anymore and because of that a lot of the reporting about these events is flawed. Here’s what I mean. Continue reading
Tag Archives: social media
The Ultimate Technology
Lots of folks in the tech space spend an awful lot of time on social media. They think about it, design new products to enable it, figure out business plans to market using it, plot ways to make money off of it – it’s a big deal! to a certain extent, I’m one of those folks, since a number of my clients are in the social space and even the ones that aren’t really invested in it want to know more. That means that I think about it a lot as well and I want to share a thought I had about it that I think points everyone in the right direction. Continue reading
Filed under Consulting, digital media, Helpful Hints
The Popularity Contest
I saw an article last week in Ad Age about Influencers. In case you missed it, I’ve linked to it. The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior. The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading
Filed under digital media, Helpful Hints
Consult Keith 