Tag Archives: Sheena Iyengar

The Fast

We’ve made it to the end of another week and so a food-related topic for today. Actually, it’s more of a lack of food topic since I want to mention a thought I had about fasting and business.
Tomorrow is the holiest day on the Jewish calendar, a day on which every Jew is supposed to refrain from eating and drinking. That obligation is taken so seriously that one is considered to have participated fully in all the prayer services if they complete the fast even if they never set foot in the synagogue.  Last month was Ramadan – a month in which Muslims fast from dawn until dusk. There are fasts in almost every major religion and the notion of willingly abstaining from food and drink as penance or for some other reason is yet another thing most religions have in common.

But penance is not what prompted the thought about business (a religion for some as well, I know). Continue reading

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