Tag Archives: Reality checks

Chef Pepin And Reality TV

Foodie Friday, and this week I read an article written by Jacques Pepin, one of my culinary idols, which serves as the basis for today’s screed.

English: Photograph of chef Jacques Pépin at A...

(Photo credit: Wikipedia)

Writing for The Daily Meal, Chef Pepin took off after the antics commonly seen in “reality TV” kitchens.  You can read this piece by clicking through this link and it’s worth your time.  It seems as if his primary complaints were specifically addressed to “Hell’s Kitchen” and Gordon Ramsay although he never calls the latter out by name.  I think a fair amount of what he says is accurate and, for our purposes, applicable outside of the kitchen to other businesses.

His first issue is that the shows portray the restaurant kitchen in a chaotic and negative light.  Putting aside the fact that there is very little real about reality TV, it’s very difficult to show something on TV which isn’t actually happening.  The fault isn’t of the medium but of the person in charge.  The best managers with whom I’ve worked over the years will raise their voices and verbally kick someone in the butt, but generally the team runs efficiently and with minimal stress.  In every case they’ve been quite good at specifying what it is they expect in general and excellent at making the specific mission clear.  They were also superior teachers, making up for the staff’s lack of knowledge on a topic with guidance and patience.

Chef seems to love quiet in the kitchen, as he states “A real, well-run professional kitchen has dignity and order.”  I find quiet disquieting.  I like to hear the team interacting, bouncing ideas off one another and helping move the team forward.  Dignity always; order is more a controlled chaos.  After all, one needs to break a few eggs in order to create a soufflé.

This is my favorite part of the piece and something I think we all need to keep in mind in the broader business sense:

Julia Child used to say that you have to be happy when you cook for the food to be good, and you also have to be happy in the eating and sharing of the food with family and friends. Otherwise the gastric juices will not do their job and you won’t digest the food properly. I agree with her assessment. It is impossible to enjoy food when you’re angry and tense.

That’s really a key point today.  If you hate your job, whether you’re the lowest level employee or the boss, it will come out in your work.  The disorder of the kitchen or any other workplace is reflected in the final product.  If you’re running a team, maybe a little introspection is the seasoning your product needs.  If you’re a line cook and you’re that miserable, perhaps it’s time for a change.

Thoughts?

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Filed under food, Reality checks

Task Surfing

Think about how most of us live our lives these days.

surfing like a fox

(Photo credit: monkeyc.net)

If you’re like many folks you might feel as if there aren’t enough hours in the day to get your job done, to consume all of the content that appeals to you, and to sneak a meal in there every once in a while.  Part of what’s going on in media is that content providers are learning how to reach consumers in a timely manner, giving them access to the programming consumers crave across all platforms and devices at any time and without delay.  That same thing is happening in online commerce as well.

When we all started on the web 20 years ago, it was a novelty.  There weren’t a lot of sites, and not a lot one could do on the internet anyway so we surfed.  We followed links around from place to place taking it all in much as one wanders around a new neighborhood trying to get acclimated.  In the ensuing decades, that’s changed.  We live our lives on the web, and we do so through many more devices than were possible even 15 years ago.  We’re no longer newcomers to the digital neighborhood.  Which raises a question.

Why does it seem as if many designers are making art instead of commerce?  Why does it seem as if many sites are designed to be lovely interactive experiences but which obfuscate or delay the completion of the task for which the user came to the site in the first place?  Online shopping isn’t a recreational activity in my mind and I know there is research that supports that.  Most people shop or otherwise interact with a purpose.  How many webmasters keep that in mind as they build in splash pages, allow screen overlays to pop up, or otherwise the user’s path to completing the task for which they came?

No one web surfs any more and stops to notice a lovely design.  They surf the tasks which need completing.  There is a side of me that thinks high conversion rates with low time on site is a perfect representation of where we want to be as  consumers get to the places they want to go and act without delay.  What do you think?

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Filed under Consulting, digital media, Reality checks

Gnats

It’s summertime and I’m sure you’ve already had your first run in with a swarm of gnats.

English: A female Black Fungus Gnat.

(Photo credit: Wikipedia)

There are lots of different types of them and you can almost see clouds of them at time during summer evenings.  You might not realize that business has gnats too and those are our topic today.   We create these business gnats ourselves – they don’t hatch from egg clusters as do the bugs.  I want us to think about why we do so.

Gnats are little bugs and I find them very annoying.  Yes, they’re harmless but they’re unpleasant.  They can also be a distraction – let’s see you read at the beach with a gnat buzzing around you.  Business gnats are the same way.  These are the little problems which serve as distractions from the things we ought to be doing.  Instead of worrying about big questions – what are our business goals and how do we align everything that’s going on in our enterprise with those goals – we focus on little stuff.  How many Facebook “likes” did we get this week and how can we get more?

Making things complicated is akin to creating optimal conditions for hatching gnats.  Yes, I’m an advocate for things like A/B testing to improve conversion rates but only after we’ve dealt with the business fundamentals that make conversions necessary.  Moreover, what are we measuring and why is a much bigger and important issue and the gnats of tweaking our Instagram strategy.

How does one get rid of gnats?  For the flying kind one good thing to do is find their food sources and cut them off from it.  For the business kind doing that is easy – go look in the mirror or around the table at a staff meeting – there’s the food source.  Discourage people from finding little problems – or even worse, making them up – so there aren’t distractions flying around.  Maybe you could hand out fly swatters to everyone in order to remind them to kill the business gnats around them.  Make sense?

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