May 2, 2011 · 11:27 am
Since I try to write a little something each weekday, you might have noticed that I burn through a lot of topics. One thing I do is to clip articles that provoke a thought (although frankly I’d like it if you guys would send me more topic suggestions – hint hint).
A story I clipped back in December had to do with the release of a study by the Pew Research Center for the People and the Press about how much of a factual grasp we all have of basic facts with respect to current events. Let’s see if your reaction is the same as mine. Continue reading →
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Tagged as advertising, Analysis and Opinion, Current events, Customer, marketing, Marketing and Advertising, Personal, Pew Research Center, politics, social media, Social Sciences, United States
October 21, 2010 · 10:28 am
As one might expect a couple of weeks before an election, the air is filled with the sound of pollsters. I don’t know about you but we get called almost every day (and night) to answer some poll about our voting intentions (absolutely), our choice of candidate (not you if you don’t stop calling), and our basic demography (I’m a 29-year-old woman with blond hair and a deep voice as far as they know).
Political polls aren’t the only kind you read about, and involve in your business, every day. TV ratings are polls, as are almost all media data. So it’s good to keep a few things in mind as you see the data. Continue reading →
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Tagged as advice, business, business thinking, Data, life, media, Nielsen, Nielsen Ratings, Opinion poll, Pew Research Center, planning, politics, Web analytics