Tag Archives: Opinion poll

As one might expect a couple of weeks before an election, the air is filled with the sound of pollsters. I don’t know about you but we get called almost every day (and night) to answer some poll about our voting intentions (absolutely), our choice of candidate (not you if you don’t stop calling), and our basic demography (I’m a 29-year-old woman with blond hair and a deep voice as far as they know).
Political polls aren’t the only kind you read about, and involve in your business, every day. TV ratings are polls, as are almost all media data. So it’s good to keep a few things in mind as you see the data. Continue reading →