I’m not sure if this goes into the “well DUH” file or if it’s actually a good reminder. You’ll have to tell me. I’m talking about the FTC‘s publication of some new guides for bloggers with respect to disclosing relationships they may have with those companies or products they review. In a nutshell, bloggers are advised (they’re not actually rules or pay a fine) to say if they’re being given free product or paid somehow for their review by the reviewed entity. Those same standards don’t apply to “traditional” media such as newspapers. There is a good explanation of the arguments here and of course the blogosphere is buzzing but to me it’s a whole lot of “so what.” Continue reading
Tag Archives: On the Web
Another Twitter Security Issue
Twitter is having issues again. Unfortunately, the problem this time isn’t as obvious as the massive fails that have kept them off-line recently. This time, it’s something way more problematic for you and me and provides another great example of how companies that don’t get social media can hurt themselves. Even companies right at the social media epicenter! Continue reading
Filed under Consulting, digital media, Reality checks
Swings And Misses
Obviously, I write a blog. When asked, I usually say it’s a blog about business, media and sometimes food. Now, those are fairly broad categories and I appreciate the fact that there is a lot of room under those categories to fit everything from content monetization (a favorite topic) to the 10 ways you can add twitter followers (oh, please). However, I’m not sure that handbags fit. Continue reading
Filed under Uncategorized
Consult Keith 