Happy New Year! To start us off, I read two reports over the holidays that I found interesting and which set the themes that I think will dominate media over the next year. Of course they are about media habits and how this convergence thing is becoming more of a reality to more people. Obviously it’s been here for quite some time but it’s just now becoming mainstream enough of a technology that “civilians” (non-digital media experts) don’t look at you cross-eyed when you start to discuss it. Continue reading
Tag Archives: Nielsen Company
All You Can Eat
- Image by Quang Minh (YILKA) via Flickr
One of the most discussed areas in the digital world is mobile. I’d put the fuss about it right up there with conversations about how Twitter is going to make money or if Facebook is going to crowdsource its Terms of Service.
The mobile conversations tend to center around when mobile ads, and mobile video especially, are going to take off. It’s always around the corner. Well, I think that time has come but maybe not for the reasons you expect. Continue reading
Filed under digital media, Thinking Aloud
Consult Keith 