When I was in broadcast television for a living, we used to talk about the “lean back” vs. the “lean forward” experience. The assumption that we made was that sports viewers in particular and TV couch potatoes in general were definitely of the former ilk. TV was for relaxing and not something one did actively (other than flipping through the remote, of course).
That thought came to mind, and that it might be wrong, as I read the new study from Morpace about video usage. It may especially be true among younger folks, which in general signals the trend. But here’s the info and let’s think about it. Continue reading
Consult Keith 