I don’t get what all the fuss is about. Or maybe I do. See, lots of folks seem very disturbed by the fact that they’re doing the same old thing in new and different ways. Sort of like when you get a new TV and the remote is different. You’re doing the same old thing but in a different way.
“Get to the point, bozo.” Right. Radio’s the point today, the oldest of our broadcast media. It’s changing more than the others. But it’s still the same. Continue reading
Filed under Consulting, digital media
Suppose you went to the supermarket today to buy some vegetables but when you went to pay you were told you had to buy soda as well. The store manager (who you demanded to see, of course) calmly lets you know that the store doesn’t make enough margin on vegetable sales alone while they make a ton on soda so they’ve bundled them together. It’s a financial decision, and the fact that you don’t really drink much soda isn’t their problem. They won’t sell you one without the other. Ridiculous? Maybe for groceries. But you’ve been doing this for years. Continue reading
Filed under Reality checks, Thinking Aloud
I’m not sure what to make of a new report out the other day from Flurry, a firm that tracks applications running under iOS, the iPhone’s operating system. On the one hand, it reminded me of the power of aggregated numbers; on the other hand it contains a few comparisons I think might be sort of specious. But as we do in matters of this sort, let me lay out a few things and you make up your own mind. Continue reading
Filed under digital media
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