A friend of mine sent some of us in our golf group a photo of some clubs he is thinking of buying. The clubs were displayed with a sale price and his caption was “better golf through MasterCard?” It’s a common thought among golfers – I’ll just buy a better game. As one who is constantly in search of that elusive improvement, I’ve stood in many a golf superstore and felt exactly the same way.
As it turns out, the advice I gave him isn’t bad advice for business. You see, I’ve worked with companies who thought they could buy their way to a better game too. Let me share with you what I told my friend and I think you’ll see how it applies to the companies as well. Continue reading
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