Tag Archives: marketing

Hi Mr. Ritter

Dreary Doctor's Office

In my mind, the three words in the title of today’s post are sort of the consumer equivalent of three other words: “We Love You.”  Let me explain and let’s see if you get to the same place.

There’s no business with which one does business that’s more intimate or important than your doctor.  I’m sure we’d all like to think of those practices as something other than a business but let’s be real; and as such, they need to consider the same things all of our businesses do with respect to customer service.  I hasten to add, by the way, that in their case, lousy customer service can result in consequences far worse than the water company misplacing your account info.

In any event, I have a great side by side comparison  for you to ponder. Continue reading

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Filed under Helpful Hints, Reality checks

Prime-Time Apps?

Image representing Flurry as depicted in Crunc...

I’m not sure what to make of a new report out the other day from Flurry, a firm that tracks applications running under iOS, the iPhone’s operating system.  On the one hand, it reminded me of the power of aggregated numbers; on the other hand it contains a few comparisons I think might be sort of specious.  But as we do in matters of this sort, let me lay out a few things and you make up your own mind. Continue reading

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Filed under digital media

Wasting Money In Social Media

Social Media Life - Workstation

Here’s yet another one for our list of things that make you go “hmm.”  It’s a study released by COLLOQUY and the Direct Marketing Association about social media and marketing and it contains a number of interesting facts along with the aforementioned “hmms”.   But maybe I’m overreacting so let’s put it out there and see what you think. Continue reading

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Filed under digital media