Tag Archives: marketing

I read a lot of marketing related publications.  Newsletters, blogs, magazines, etc.  Obviously, all of them have written extensively on the change in media and how marketing through those media have been affected.  I think the most recently evolved form of media – social media – gets most of the ink of late, along with mobile although more traditional forms of media such as TV still get the bulk of the investment.

One thing I find disturbing in all of this is a kind of legacy from my TV marketing days:  a focus on the numbers.  I don’t mean obsessive measurement – I’m a big believer in accountability.  What I mean is what Bob Seger wrote about:  feeling like a number. Continue reading →